In this episode, we’re joined by Madhav Bhandari, VP Marketing at Storylane, the demo automation platform helping B2B teams show their product before prospects ever talk to sales. Storylane is a profitable, fully remote SaaS with 50 employees, and a clear path toward $20M+.
Madhav shares how Storylane broke out of the “race to average” in an insanely crowded martech and sales tech market, not by spending more, but by building a repeatable system for pattern interruption. We unpack how they used unconventional SEO, brand plays, and GTM experiments to grow brand searches from 1,500 to 12,000 per month, drive massive inbound, and turn marketing into a true growth engine.
We spoke with Madhav about why great products aren’t enough anymore, how to become the first vendor prospects discover, and how to build a marketing portfolio that consistently produces breakout ideas instead of chasing one-hit wonders.
Here are some of the key questions we address:
- Why visibility, not budget, is the real advantage in crowded SaaS markets
- What pattern interruption actually means and how to systematize it
- How Storylane grew brand searches 8x and created an unfair inbound advantage
- Why traditional SEO and blog strategies are too slow, and what replaced them
- How to build a marketing portfolio instead of chasing viral one-offs
- Where pattern interruption should live and why leadership must own it
🎧 Tune in to hear how Madhav turned differentiation into a repeatable muscle and why, in a world where products are easy to copy, GTM creativity is the real moat.
