This week’s member of the week is Johanna Fagerstedt, Growth Advisor & CMO at Sparketing. Johanna has been sharing her knowledge with the SaaSiest community since the very beginning! She took the stage as a speaker at our first SaaSiest event back in 2021 – and returned to speak again in both 2022 and 2024. On top of that, she’s been a member of the SaaSiest Executive Network for several years, joined us at multiple SaaSiest conferences, and even shared her insights as a podcast guest. A true SaaSiest community star ⭐
We asked Johanna a couple of personal questions; see her answers below:
🧩 Tell us something about yourself that we wouldn’t find on your LinkedIn profile
“I send short video messages to people I like. Partly because it’s personal and fun, partly because texting takes me forever. 🙂
I love pretty much anything involving snow, from snowboarding to a good snowball fight. I also used to work in a rock bar, and I still know the lyrics to almost every Guns N’ Roses song. And yes, I sing along. Usually a little too loudly.”
💼 What’s the best part of your job?
“I love working at the intersection of strategy, growth, marketing, sales and product. B2B SaaS is such an exciting place to be! Meeting amazing people and companies, solving real challenges and diving into new industries and topics gives me so much energy.
The best part is helping founders and leadership teams see what’s possible, decide where to focus and bring people together to build the next chapter of a company. I love connecting the bigger ambition with what we need to do today to create lasting growth.
And with everything happening in AI right now, I make new discoveries every day. I get to be curious, keep learning and turn those discoveries into something useful for the companies I work with. That’s a pretty great combination!”
🤝 What does it mean for you to be part of the SaaSiest Community?
“I feel lucky to have been part of SaaSiest since the early days. It has given a lot: knowledge, friendships, insights and a community where people openly share, help each other and cheer each other on.
It even gave me my company name, Sparketing! A couple of years ago, Daniel and I were planning a SaaSiest keynote on aligning sales, product and marketing. After our call, the name came to me. Having SaaSiest be part of that story feels like a nice full-circle moment.”
Thanks, Johanna, for being part of the SaaSiest Community 🩷
