This week’s SaaSiest Community Member of the week is Andreas Obel. Andreas has been a part of the SaaSiest Executive Network for three consecutive years, sharing experiences, knowledge, and plenty of SaaSy conversations with fellow SaaS leaders. We’ve also had the pleasure of meeting him outside the network at our CRO dinner last year in Copenhagen – a true SaaSiest community member 🤩
We asked Andreas a couple of personal questions; see his answers below:
🧩 Tell us something about yourself that we wouldn’t find on your LinkedIn profile
“I read a book every 1-2 weeks. I’ve always LOVED reading and alternate between business, fiction, and personal development. Not for productivity reasons, which is probably why the habit has stuck all these years, just for enjoyment.
But I still like to think of reading as the closest thing we have to installing new software directly into our brain. Some are small fixes, some are upgrades and every once in a while you get to pick up something that changes how you think entirely.”
💼 What’s the best part of your job?
“Building teams whose abilities I admire AND whom I trust enough to back without questioning their work. Marketing has a lot of judgment-driven decisions, and the easy version of the CMO job is making all of them yourself.
The better version is hiring people whose abilities you’d defer to and giving them room to use them. That’s also a part of the job that scales really well: one good hire, supported well, improves hundreds of business outcomes you might have never known about.”
🤝 What does it mean for you to be part of the SaaSiest Community?
“After 16+ years in marketing, you stop needing input on the basics, but you need it more than ever for the edge cases and the top-level opportunities that you can’t Google an answer to.
Those conversations are hard to find: people who’ve faced the exact challenge you’re facing AND are willing to share what they learned.
What I love about SaaSiest is, that those conversations happen every time we meet. I think that the community works so well because the people behind SaaSiest dedicate so much time and energy on creating spaces where that can happen naturally.”
Thanks, Andreas, for being part of the SaaSiest Community 🩷
