In this episode, Malin Schmidt, founder and CEO of Kodiak Hub, takes us on her journey from the shipping and oil industries to building a game-changing SaaS platform transforming global supply chains. Malin shares how Kodiak Hub is empowering strategic Enterprise buyers, tackling skepticism, and redefining procurement with transparency and trust at the core. We dive into the challenges of competing with large legacy players, and how understanding enterprise dynamics is key to their success. At the heart of Malin’s insights? Building scalable, sustainable growth while staying true to Kodiak Hub’s mission of creating solutions that actually deliver value. Some of the questions we discuss in this episode are:
- What are the key ways to demonstrate a superior value-to-investment ratio and outplay competitors with more resources?
- How can smaller players effectively get trust and demonstrate a great understanding of the complex dynamics of enterprise stakeholders better than legacy giants?
- What onboarding strategies can help deliver faster time-to-value compared to larger competitors?
- Why openness and seamless interconnectivity through efficient APIs is crucial for winning against established systems?
- How does the “Land & Expand” strategy enable smaller players to build trust and grow within enterprise accounts?
