Once they have achieved product-market fit, the number one mistake scaling SaaS companies make is blindly ramping up marketing & sales investments without first building a scalable, repeatable and predictive marketing & sales machine. In this fireside chat Oxx co-founding partner Mikael Johnsson will be speaking to Rory Blundell, CEO of Gravitee, a fast-growing SaaS company that is right now in the process of building its marketing & sales machine to take the step from product-market-fit to go-to-market-fit. The conversation will focus on key learnings and the do’s and don’ts to navigate this tricky but critical phase of your SaaS company’s growth.
