Few startups really take advantage of a good narrative to help them sell. Are your sales meetings closer to an overview of features than a set of compelling reasons to buy? Do your sales meetings leave customers excited or confused? Are you losing deals to competitors with clearly inferior products? In this talk, April Dunford, Founder of Ambient Strategy will give you a framework you can use to build a story that is differentiating, compelling, and most importantly, gets you business.
