There is a big difference between capturing demand and creating demand – these are two very different motions that will change how you do sales & marketing! The buying journey of today and the future looks very different from what we have been used to – customers want to buy on their terms, their time, and their conditions and you need to be there to support that motion. Kaylee Edmondson, Director of Demand Generation, Brightwheel will share her Playbook and the critical steps for you to be successful with your transition to demand generation strategy.
