Enter the upside-down world of revenue marketing in product-led growth companies. We’ll dive into the challenges of executing enterprise sales strategies when your users are already head over heels for your product. Discover how to walk the tightrope between harnessing grassroots enthusiasm and convincing suit-clad executives that your solution is worth their millions. This session will arm you with strategies to turn your product’s fan club into a Fortune 500 client list.
