2020/2021 was the party of all parties in B2B SaaS, with companies growing at breakneck speed fueled by unprecedented amounts of venture capital raised at increasingly stratospheric valuations. But a tumultuous 2022 left people wondering when the array of challenges would start easing and when things would return to normal again. Now, well into 2023, we can see that the grey clouds have started to clear up, but it’s a new kind of normal that we’re fast approaching. Mikael Johnsson, Co-Founder and General Partner at Oxx, has been an investor through three historical market mega cycles, such as the one we’re currently going through, and here he shares his insight into what is happening, what to expect next and the overall state of play in SaaS in 2023.
