NPS surveys or reactive collection of customer voice, is no longer enough. To thrive in the age of the customer, one must have a systematic approach not only when it comes to how to collect customer’s voice, but also how to analyze, share, incorporate and value it as an integral part of a company’s decision-making dataset. Niclas Ramon Staberg, Operating Advisor, Verdane – will share how B2B SaaS companies need to work with the Voice of the Customer(VoC), and how you as a leader can involve your customers in your growth journey.
