In this episode, we speak with Lise Tangen Hansen, Managing Director, Annalect Norway, the marketing prediction and consumer insight company helping clients boost campaign ROAS using cutting-edge AI predictive Analytics.
We talked with Lise about how to do a price increase that sticks! She walks us through her 6-point checklist that covers all internal and external key decisions and communication points to deliver a pricing increase project that is well received by the market.
Here are some of the things we talked about:
– What does it mean to have a Pricing Narrative?
– How do you harmonize the price increase with the narrative?
– Which customer variables are key to identifying to help you define a priority list for the price rollout to existing customers?
– How, in practice, do you execute an overarching pricing increase?
– How do you bring this message to your customer?
– How can you leverage A/B testing in the rollout process?
These are some of the many questions we address with Lise. Please tune in to learn more about her 6-step formula to deliver a successful price increase project, where customers not only accept the price increase but also understand the value you provide to them.
