HomePodcast169. Adam Holmgren, Head of Demand Gen, Rillion - A 3 step...

169. Adam Holmgren, Head of Demand Gen, Rillion – A 3 step approach on how to run successful Linkedin Ad Campaigns!

Ready to crush your LinkedIn ads? In this episode, we sat down with Adam Holmgren, Head of Demand Gen at Rillion – the powerhouse behind accounts payable automation for over 3,000 companies in 50+ countries. Adam didn’t hold back as we dived into the art and science of running killer LinkedIn ad campaigns. From nailing your targeting to designing ads that actually convert, this conversation is packed with insights to help you level up your strategy. Here’s a sneak peek at what we covered: – Why LinkedIn ads require a totally different playbook than other platforms. –  How to build and refine target lists that drive real results. – The 3 key layers of a successful campaign, and why sending traffic to your site too soon is a rookie move. – Crafting a retargeting strategy that keeps the demand train rolling. – What a scroll-stopping ad looks like (hint: Adam shares some examples you’ll want to steal). – Measuring ROI like a pro because results are what matter. If LinkedIn Ads feel like a mystery or you’re ready to step up your game, this episode is your go-to guide.
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