This session will guide you through the art and science of developing pricing strategies that resonate with your target audience. Learn how to balance value perception with competitive positioning, ensuring your pricing not only meets market demands but also delights your customers. Discover techniques for segmenting your offerings, implementing flexible pricing models, and using psychological pricing to enhance attractiveness. Attendees will leave with actionable insights on creating pricing structures that drive sales, boost customer satisfaction, and enhance loyalty, setting the foundation for long-term business growth.
