When a SaaS company is in the early stages, sales and marketing often operate like one tight-knit crew. But as headcount grows, markets expand, and targets get bigger, the seams can start to strain—misaligned ICPs, siloed planning, and a growing gap between brand and pipeline.
In this live SaaSiest Community Session, Kathy Lord (CRO, Zensai) and Donal Mac Manus (VP Marketing, Zensai) share how they’ve built and maintained sales–marketing alignment through startup, scale-up, and onwards to IPO growth.
Whether you’re a founder, CRO, CMO, or GTM leader, you’ll leave with:
🎯 How to keep ICPs and buyer personas in sync as your business evolves
⚖️ Tactics to balance short-term pipeline pressure with long-term brand building
🛠 Rituals, metrics, and processes that keep teams rowing in the same direction
🚨 Real stories of when alignment broke—and how they fixed it
Bring your questions – this is a fireside chat + live Q&A where you’ll get straight answers from two leaders who’ve been there, done that, and scaled it.
