In B2B SaaS, trust is currency. And in a crowded market, the people who win attention aren’t just selling, they’re shaping the conversation.
That’s what thought leadership really is: becoming the person your market looks to for insight, direction, and clarity. It’s the difference between chasing opportunities and having them come to you.
Few people do this better than Laura Erdem — LinkedIn Top Voice, seasoned sales leader, and one of the most recognisable personal brands in our space.
In this live session, Laura will share how to move beyond generic content and build a reputation that drives real business impact.
We’ll cover:
💡 Why every exec (yes, even your CEO) needs to step into thought leadership – and how to choose your lane
📈 The results she’s seen firsthand – from inbound deals to keynote invitations
🛠 The frameworks that actually work – so you can build authority without burning hours every week
This isn’t about likes or vanity metrics. It’s about becoming the trusted voice your customers, partners, and industry can’t ignore.
So if you’re a B2B SaaS exec or operator who wants to start building your own personal brand – or take it from good to great – this is your playbook. You’ll leave with practical tactics, real examples, and a plan you can put into action the very next day.
