Product-led growth is more than a buzzword. It’s an innovative approach to scaling businesses and growing revenue. Even the term “growth” might not be the right one, since it’s about putting the product front and center in an organization and expecting all teams to deliver value to customers. In this talk, Peter Sunna, VP Product, Kognic, will share his learnings for building successful product-led companies and give counterintuitive advice such as “listen more to sales” and “don’t make your product lovable”.
