Choosing the right go to market channels!

Looking at the success of other companies it is easy to be enticed to try to copy their go-to-market strategy and channels. While at some point it is correct to add new marketing and sales motions, picking the right ones is critical and depends both on the nature of your product, your pricing, existing go-to-market motions, and the capabilities of your team. In this session, Fredrik Skantze, CEO & Founder of Funnel, will talk about the most common GTM channel options for B2B SaaS companies and how to assess which ones are the most suitable for your business.