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Podcast

Joliene van Grieken, Founding Partner, The Growth Syndicate – How to Create Demand!

Thomas Sjöberg - 0
In this episode, we speak with Joliene van Grieken, Founding Partner, The Growth Syndicate, a collective of experienced growth leaders focused on helping B2B...
Podcast

147. Erwin van der Vlist, Founder, Speakap – Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

SaaSiest - 0
In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and...

146. Lise Tangen Hansen, Managing Director, Annalect Norway – How to get SaaS customers to accept price increases – 6-step formula!

145. Krzysztof Szyszkiewicz, Partner, Valueships – The importance of pricing and how it affects your profitability

144. Vladan Soldat, Founding Partner, Nobel Recruitment – How to attract your first VP of Sales in an early stage SaaS!

143. Sofia Alexus, CEO, Kundo – what can we learn from B2C when positioning and branding our B2B SaaS?

142. Dirk Jonker, CEO & Founder, Crunchr – How to build for a market that is not fully defined?

141. Hatla F. Johnsen, CEO & Co-founder of uQualio – The benefits of running a lean, distributed, and outsourced team

140. Haukur Hannesson, CEO, AGR – The journey from customized solutions into a traditional SaaS product

139. Helena Tivell, VP of People, Kognity – Leadership development – how to develop your leaders!

138. Daan Assen, Founder, SwipeGuide – How do you succeed with your customer pilot projects?

136. Ingrid Bonde Åkerlind, Principal, Oxx – You have Product-Market-Fit, now what?

135. Markus Ståhlberg, CEO & Co-Founder, N.Rich – Outplay when you can’t Outspend!

134. Vincent Jong, VP Product, Dealfront – PLG and Human approach in symbiosis!

133. Janus Klok Matthesen, Co-founder and CTO, Pixelz – Is AI going to replace Software Engineers?

132. Martin Lidgard, Founder & CEO, Web Manuals – Design your future with strategic projects!

131. Nathan Latka, CEO, Founderpath – Get more customers and get them to pay more!

130. Liza Collin, Product Director, Visma – The rule of 78th – the real impact of a delay is much greater than you think!

129. Niclas Lilja, Founder & CEO, Younium – Going to the promised land for SaaS – the ups and downs!

128. Michael Versluis, CEO & Founder, Expansify – How to land your first customer in the US?

127. Mats Nyberg, CEO, Trippus Event Solutions – How to become an Event champion?

126. Jesper Larsen, Partner Director, Voyado – How to build Partnership Programs that drive real business value!

125. Andrei Zinkevich, Co-Founder, FullFunnel – The SDR model as you know it is dead!

124. Cedric Notz, CEO & Founder, Float – What is Revenue Based Funding and why its a good alternative to traditional funding?

123. Martin Geier, VP Sales EMEA, Miro – PLG + Sales motion for the win!

122. Rick van Esch, Managing Director, Sinch Engage – The Rollercoaster of SaaS Acquisitions!

121. Gustav Westman, CEO, Brightbid – Selling 3rd party products to efficiently validate a market need!

120. Ramli John, Author of ”Product-Led Onboarding” – Why does it matter for B2B SaaS companies?

119. Ferdinand Goetzen, CEO, Reveall – Selling your early stage SaaS!

118. Rob van den Heuvel, CEO, Sendcloud – The path to profitability – the key is increasing efficiency!

117. Robin Daniels, Chief Business & Product Officer, LMS365 – How to attract top talent – what is your role as a leader?

116. Riika Söderlund, CMO, Katana – How will the SaaS CMO allocate their budget in 2024?

115. Wes Bush, CEO, ProductLed.com – Here is why you struggle when adding a PLG motion to your current strategy?

114. Mick Weijers, Director Customer Success, Channext – How should you compensate your CSMs?

113. Marcus Wennmo, CEO, Eletive – Outbound Sales still works when done right!

112. Remco de Vries, VP Revenue Marketing, Gainsight – How to create an engaging Customer Community!

111. Heta Pirttijärvi, VP Product, Sievo – How to build product together with your customer!

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent – Product Launch Strategies – the right way to do it!

109. David Heinemeier Hansson, CTO, 37signals – Is it time to leave the cloud?

108. Evelien Sanders, Global Director Customer Success, GoodHabitz – Revenue Org = Marketing + Sales + Customer Success

107. Monica Elgemark, CMO, Oneflow – What can SaaS scaleups learn from traditional enterprise organizations?

106. Bastian Karweg, CEO, Dealfront – SaaS Merger – when 2 become 1!

105. Jacob Top Møller, Founder, Top Møller Venture & Consult – MEDDIC, the way to reverse engineer a purchase decision!

104. Bridget Harris, CEO & Co-Founder, YouCanBookMe – Reflections from a bootstrapping journey to $5M in ARR?

103. Nils Vold, Partner, Verdane – How will Generative AI transofrm B2B SaaS?

102. Osen Akkemik, Senior Director Customer Success, Genesys – How to avoid churn in your CS team!

101. Marie Ahlberg, CFO, Quinyx – Here’s how the CFO role evolves over time as your business grows?

100. Nick Mehta, CEO, Gainsight – Why are your customers staying with you?

99. Andreas Fabricius, Co-CEO & CCO, Playable – When the going gets tough – think fast, execute distinctively and learn from it!

98. Emma Aidanpää-Salmi, VP Customer Success, Relex Solutions- How should CSMs be measured?

97.Stine Mangor Tornmark, CEO & Co-founder, Openli – How a Community Led Growth approach change everything for the better!

96. Hélène Hulthin Hagnéré, Founder, SCHHH – Drop the win backs!

95. Katrine Rasmussen, CMO, Pixelz – What is the role of Event Marketing in your ABM strategy?

94. Linda Souza, Founder, 42muses – What is your Brand Archetype?

93. Vigleik Takle, CEO, Simployer – Don’t fail to maximise the potential that already resides within your existing staff!

92. Karl Fredrik Lund, CEO, Papirfly Group – What happens after M&A the contract is signed?

91. Sigrún Gunnhildardóttir, CPO, AGR – Going from On-Prem to SaaS!

90. Viktor Underwood, CEO, Quickchannel – How do you merge with your former competition?

89. Uku Tomikas, CEO, Messente Communications – What can B2B SaaS companies learn from the military?

88. Sigbjørn Nome, CEO & Co-Founder, Ignite Procurement – the power of multiple GTM motions in use at once!

87. April Dunford, Founder, Ambient Strategy – 5 steps to nail your unique position!

86. Patrick Olsson, CEO, Findity – White label to success!

85. Rasmus Holst, CEO, LMS365 – How to raise a $20 million A-round in times of recession!

84. Morten Klank, CEO, Bizbrains – The 3 month Diary of a new appointed CEO!

83. Mikkel Drucker, CEO, Netigate – What is it like working with a PE?

82. Mats Klaar, CEO, Viedoc – MVP vs Bugfree release, what does the customer want?

81. Christoffer Vikersveen Herheim, CEO & Co-Founder, Optio – Master your cashflow management to fuel growth!

80. Shameek Ghosh, CEO & Co-Founder, Trustrace – Building a company with a true global mindset!

79. Emil Sjödin, CEO & Co-Founder, Refined – Building a b2b SaaS company in another platform’s ecosystem!

78. Jakob Lunøe, CEO, Delogue – How to move from all-hands-on-deck to specializing!

77. Magnus Hultman, CEO, Safeture -You can’t cut corners!

76. Mikkel Novod, CEO, Clerk.io – How to finance 90 SDRs with 5m Euro in ARR

75.Urban Bucht, CEO, Hypergene – Your GTM and Pricing is a living element that requires catering to continuously!

74.Nils Olsson, CEO, Lime Technologies – How to successfully recruit and onboard 100 new staff members within a year!

73.Tapani Kyrki, CEO, Aurora Innovation – Lessons learned when going from 5M Euro to 15M Euro in ARR!

72. Michael Heiberg, CEO & Founder, Ocean.io – Remote selling – conquering the US market from Copenhagen!

71. Jarek Owczarek, CPO & Founder, Contractbook – How to stand out from a product perspective in a crowded space!

70. Giles Whiting, COO & MD, Forsta – This is why your US sales will fail!

69. Joel Hellermark, CEO & Founder, Sana – Organizational structure as a competitive advantage!

68. Niclas Ramon Staberg, Operating Advisor, Verdane – The era of Earned Growth is here!

67. Tine Karlsen, CEO & Co-Founder, Vev – How to combine a PLG motion with a Enterprise Sales led motion!

66. Mikael Johnsson General Partner, Oxx & Fredrik Skantze, CEO, Funnel – Enter Growth & Moat phase!

65. Alexandra Sevelius, CMO, OneiO – Marketing Learnings from a Hyperscale that you can deploy in a Early Stage SaaS business!

64. Anna Bloth Karling, CEO & Founder, Zebrain – Why B2B SaaS companies are doubling down on coaching of staff to fuel growth in...

63. Ingrid Ødegaard VP Product, IndyRiot – What is the role of a Product Strategy?

62. Lisa Kruse, Founder, Holy Comms – The Mary Condo method of marketing in an economic downturn!

61. Alex Farmer, CCO, Nezasa – Community-Led growth for high-touch customers?

60. Erik Holm, CFO, Planhat – Bootstrapping to VC funded, when is the timing right for this transition?

59. Tommi Ylinen, CPO, Relex Solutions – There is no playbook for B2B Enterprise product teams!?

58. Per Henrik Nielsen, CEO, TimeLog – What does it take to go from an owner-led to VC-led business?

57. Jessica Gilmartin, Head of Revenue Marketing, Asana – Demand Generation – how do you build a business case and how do you get...

Mikael Johnsson General Partner, Oxx & Ola Sars. CEO. Soundtrack your brand – Why is it important to build for Go-To-Market-Fit before scaling?

55. Jesper Frederiksen, Vice President & GM International, Lacework – How do you prioritize markets when going international?

54. Heta Ruikka, VP Product Management, Sievo – How do you take over product leadership from the founders?

53. Carl Silbersky , Former CEO, BIMobject – What it’s like to be a listed SaaS business from a CEO perspective!

52. George Brontén, CEO & Founder, Membrain – How do you go from founder-led sales to a scalable sales machine!

51. Krysten Conner, Enterprise Account Executive, UserGems – Lessons Learned from working as an AE at 3 Unicorns!

50. Anna Gullstrand, Acting CEO, Mentimeter – How do you combine a Self-Service and Enterprise Sales motion?

49. Sascha E.H. Skydsgaard, CSO, Timelog – How to go from hire to production in the shortest time possible?

48. Nora Tandberg, CFO, Papirfly – Recession readiness from a CFO perspective!

ABOUT US

SaaSiest is a community-based initiative run by Thomas Sjöberg and Daniel Nackovski with the purpose of facilitating dialogue and knowledge exchange to help European B2B SaaS professionals and companies reach their full potential.

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