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130. Liza Collin, Product Director, Visma – The rule of 78th – the real impact of a delay is much greater than you think!

In this episode, we speak with Liza Collin, Product Director, Visma, the group behind mission-critical business software for a more efficient and resilient society. With 15,000 employees, 1,700,000 private and public sector customers across Europe and Latin America, and a net revenue of €2,000+ million this is a giant in the SaaS space.

We talked with Liza about Using the rule of 78 to calculate delayed GTM impact, and how to avoid GTM delays! In particular, we are looking into the financial impact of a delayed GTM process:

– Why 78? What does the rule of 78 mean and showcase?

– How do you calculate the financial impact of a GTM delay?

– What are the most common reasons for GTM delays, and how can companies anticipate or mitigate these challenges upfront?

– Given the complex nature of launching new products or services, what are some strategies companies can use to streamline their GTM process?

– Who owns the main responsibility for avoiding GTM delays?

These are some of the many questions we address with Liza. Please tune in to hear here describe how you can use the rule of 78 to highlight the importance of speed to avoid a big financial impact, Even if it is just a month or two of a delay, the financial burden of such a delay is exponentially heavy to take on, which is what the rule of 78 will showcase.

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