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146. Lise Tangen Hansen, Managing Director, Annalect Norway – How to get SaaS customers to accept price increases – 6-step formula!

In this episode, we speak with Lise Tangen Hansen, Managing Director, Annalect Norway, the marketing prediction and consumer insight company helping clients boost campaign ROAS using cutting-edge AI predictive Analytics.

We talked with Lise about how to do a price increase that sticks! She walks us through her 6-point checklist that covers all internal and external key decisions and communication points to deliver a pricing increase project that is well received by the market.

Here are some of the things we talked about: 

– What does it mean to have a Pricing Narrative?

– How do you harmonize the price increase with the narrative?

– Which customer variables are key to identifying to help you define a priority list for the price rollout to existing customers?

– How, in practice, do you execute an overarching pricing increase?

– How do you bring this message to your customer?

– How can you leverage A/B testing in the rollout process? 

These are some of the many questions we address with Lise. Please tune in to learn more about her 6-step formula to deliver a successful price increase project, where customers not only accept the price increase but also understand the value you provide to them.

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