When Sofia Sundbom, Chief People Officer at BIMobject Group, first joined the SaaSiest community, she was looking for a space where shared experiences and collaboration could drive growth, not just for herself but for her organization. What she found went far beyond expectations.
Discovering SaaSiest
Sofia recalls her introduction to the community with enthusiasm. “I came across the SaaSiest community just as it was starting, and it instantly felt like a perfect fit. When they launched the networks and began hosting physical meetings, the value grew exponentially,” she says. “It’s rare to find a community where you not only exchange ideas but also form relationships that last beyond the meeting rooms.”
The network, she explains, offers members the unique opportunity to connect with peers who understand the complexities of their roles, particularly in HR.
Insights, inspiration, and real support
When asked about the main value of being a SaaSiest Executive Network member, Sofia highlights three key benefits: insights, inspiration, and a long-term network. But for her, the standout value lies in solving real challenges.
“In HR, you’re often alone in making critical decisions,” Sofia explains. “Being able to discuss case questions with people in similar roles is invaluable. The network has helped me tackle specific problems with fresh perspectives and practical advice.”
She recalls one particularly impactful experience involving a discussion on incentive programs: “We had a smaller group meeting where someone brought up an incentive program challenge. Each of us contributed different perspectives, and I came away with lessons that I still use when evaluating programs at my company. That’s the magic of this community.”
Growing professionally and personally
Sofia reflects on how being part of SaaSiest has shaped her professional journey: “When I started in my role, I didn’t have a traditional HR background and often felt unsure of my knowledge. But being part of this network, I’ve realized that I actually know a lot and I can contribute meaningfully. At the same time, it’s shown me how much there still is to learn.”
This duality, gaining confidence in her expertise while recognizing opportunities for growth has been a defining takeaway.
A generous community
Perhaps one of the most refreshing aspects of the network, Sofia notes, is the generosity of its members. “I’ve been blown away by how open people are, sharing not just their successes but also their failures and what they’ve learned from them. It’s rare to find a space without hidden agendas, where everyone genuinely wants each other to succeed,” she shares.
This spirit of collaboration, Sofia believes, is what sets the SaaSiest ecosystem apart: “When one of us succeeds, we all benefit. That’s the beauty of this network, it’s a collective growth mindset.”
A call to join
For anyone considering joining the SaaSiest ecosystem, Sofia offers a clear endorsement: “It’s an environment where you’ll not only learn and grow but also build meaningful connections that last. Whether it’s solving immediate challenges, sharing resources, or gaining new insights, the value is immeasurable for you as an individual and for your company.”
Read more and sign up for the SaaSiest Networks here:
SaaSiest Executive Network – SaaSiest CEO Network – SaaSiest Female Founders Network
