Enterprise isn’t just a bigger logo—it’s a whole different game. In this focused 20-minute session, Ido shares how HiBob adapted its product, customer approach, and internal org to win with larger accounts—without losing the magic that made them successful to begin with.
What you’ll walk away with:
• The critical shifts in product strategy needed to serve enterprise customers
• How to align teams around longer, more complex buying cycles
• Lessons learned from HiBob’s own move upmarket—warts and wins included
If your startup roots are pulling one way but the enterprise opportunity is calling, Ido’s got the blueprint to evolve without breaking. Warning: Side effects may include longer sales cycles, better ACV, and your product team saying “finally, a real strategy.
