Customer marketing is one of the most lucrative ways to capitalize on customer enthusiasm. It is more important than ever to strengthen our focus on existing customers! Offering a unified experience by frictionlessly moving customers through journeys will generate a major uplift in total revenue. By ensuring high data quality, you can create personalized and relevant content, and meet your customers in the channel they prefer! In this session, Lotta Forså, Customer and Partner Marketing at Sinch will share her best tips for creating Advocates out of your customers. Lotta has many years of experience building customer loyalty programs and will share her recipe to success with you – learn how the right Customer Marketing program will fuel your growth!
