From Underdog to Momentum – the GTM framework that scaled us past 50m Euro in ARR!

In this session Erica breaks down the go-to-market framework that propelled Voyado from underdog status to unstoppable momentum – without losing focus or speed.

Here’s what you’ll walk away with:
• The GTM moves that punched above their weight – and paid off
• How to build a growth engine that doesn’t stall at scale
• The underdog mindset that keeps the edge sharp, even as ARR soars

Session presented by: Erica Sandelin Ekelund, CEO, Voyado
This session was presented during the SaaSiest 2025 event.