HomePodcast52. George Brontén, CEO & Founder, Membrain - How do you go...

52. George Brontén, CEO & Founder, Membrain – How do you go from founder-led sales to a scalable sales machine!

In this episode, we speak with George Brontén, CEO & Founder, Membrain, the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams.  

We talk with George about the journey of going from a founder-led sales setup to a professional and scalable sales organization.

– When is the right time to make this transition, what is the trigger point
– Who should your first hire be, leader or individual contributor
– What is key in this recruitment process
– What are the do’s and don’ts in this type of a transition 

These are some of the questions that George addresses, tune in to learn how you also can make this transition as smooth as possible.

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