What is the role of reviews in the B2B SaaS space

Analysts put you in a bucket, individuals rate your product on review sites, industry experts have an opinion about your offerings. Should you care? Most definitely, not only care but actively work to move public opinion in the direction that properly reflects the value you bring to the market. This session with Frances Arville, EMEA Sales, G2, and Mathias Thulin, Co-Founder & CSO GetAccept, is about how you need to think about external opinions and what you should do as a B2B SaaS company to come out on top!