ABM in Action

Katrine Rasmussen, CMO at Pixelz, took the stage at SaaSiest Amsterdam to talk about account based marketing.

Account Based Marketing is more than just a hyped abbreviation. At Pixelz, ABM is integrated into almost all sales and marketing activities. Why? Because we’re a small company with a limited number of target accounts, we must ensure we spend our resources correctly. In this session, Katrine Rasmussen, CMO, Pixelz, will show you how they got started with one-to-one, one-to-few, and one-to-many campaigns, how they make certain sales and marketing are always aligned, and the tactics used to drive the ABM forward.