“Done right, your Demand Generation strategy equals your Revenue Strategy in the future! You need to get the people with the highest authority in your organization to buy into this strategy as it affects how you will generate future revenue. The only way to do that is to claim a seat at the C-level table and make this a strategic play.
Jessica Gilmartin, Head of Revenue Marketing, Asana will share her thoughts on how you can make Demand Generation a company-wide initiative with commitment and engagement from the highest authority in your organization!”
