For most product-led tools, up to 80% of users sign up once and never come back. If you don’t fix that problem, driving sustainable and efficient growth will be nearly impossible. The solution is to create a seamless, habit-forming, user onboarding experience that includes in-product nudges, messaging prompts, and human touches from sales and CS. In this session, Ramli John—Growth Advisor, Content Director at Appcues, and author of “Product-Led Onboarding”—shows how to apply a simple but powerful framework created by Standford behavior scientist Dr. BJ Fogg to influence user behavior, increase engagement, and boost product adoption.
Session presented by: Ramli John, Author of “Product-Led Onboarding”
This session was presented during the SaaSiest 2024 event
