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HomeCommunity SessionsHow to Craft a Killer, Converting Newsletter (That Actually Drives Results)

How to Craft a Killer, Converting Newsletter (That Actually Drives Results)

Your newsletter shouldn’t just be another email in the inbox. If done right, it’s one of your most powerful B2B SaaS growth levers. But too often, it gets treated like a vanity channel instead of a conversion engine.

In this interactive SaaSiest Community Session, Mike Nelson, Head of Growth at Beefree and Co-Founder of Really Good Emails, will break down the anatomy of high-performing newsletters – backed by years of experience building award-winning campaigns and leading one of the most influential email brands in the world.

You’ll see live examples from the community as Mike reviews and critiques real newsletters—sharing practical, no-fluff feedback to help you boost engagement, improve storytelling, and drive real pipeline impact.

You’ll walk away with:

💡 The 5 must-have elements every high-converting B2B SaaS newsletter needs

🧠 Real-time feedback on how to boost engagement, design, and storytelling for impact

🚀 Tactical strategies to turn newsletters into a true pipeline driver—not just a marketing checkbox

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