“Raise your prices!” is a common investor-to-founder refrain. Going into 2023, pricing is popping up with increasing frequency in the boardroom. But while it’s true that most SaaS companies would do well to review their pricing, that advice alone isn’t actionable. In this session Ingrid Bonde Åkerlind, Principal, Oxx we’ll go tactical. How do you know it’s too low? Who should you involve? What does a pricing strategy look like? Where does pricing research fit in? How do you roll it out? What are some common mistakes to avoid?
Raise Your Prices
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