Revenue Architecture – Blue Print to streamline your GTM in 2024!

In 2022 the era of “grow at all cost” came to an end, and with it a new era began, the era of the revenue factory. The goal of a revenue factory: is cost efficient growth. The analogy of a subscription business with a factory extends beyond mere automation. Just like a factory that produces revenue growth, a subscription business operates with similar objectives. In fact, the goals of a factory align to those of a recurring revenue business perfectly: The first goal in both factories and subscription businesses is clear: increase output. In factories, this means more production, akin to achieving growth in subscription businesses. Historically this was driven by a growth-at-all-costs approach. Today’s emphasis on sustainable growth in subscriptions mirrors the factory’s aim for efficiency. The analogy further extends to the methods of increasing output: just as factories use different production lines to create a variety of products from the same materials, subscription businesses deploy various GTM motions to diversify their revenue streams.