The new Era of PLG what you need to know about the future state of PLG!

To win in the Age of Connected Work, software companies must rethink the principles that underpin how they build, deliver, and charge for their products. They will be product-led in its truest sense; product usage will drive customer acquisition, retention, and expansion. Kyle Poyar, Operating Partner, OpenView will unpack the new 11 principles of PLG—aka how to build a generational software company in the Age of Connected Work.