Maria’s diving into real behavioral data from thousands of marketers to reveal what top SaaS teams are doing differently—and what’s actually working in 2025’s fast-changing landscape.
What you’ll walk away with:
• The 5 key evolutions in email strategy that are driving results today
• Which metrics actually matter—and why they’re shifting
• How AI is helping teams create, not just optimize, without losing the human touch
Session presented by: Maria Giulia Ganassini, Head of Brand & Communications, Beefree
This session was presented during the SaaSiest 2025 event.