How Enterprise strategies can inform digital workflows
Discover how Web Manuals conquered its niche by going deep, not wide. Martin Lidgard shares five tough, battle-tested lessons from building a vertical SaaS category leader—from painful pivots to winning loyal customers and owning the segment.
Winning in a vertical market takes more than a great product – it takes focus, endurance, and a few bruises along the way. In this straight-talking 20-minute session, Martin shares the biggest lessons from scaling Web Manuals to the top of their space and staying there.
What you’ll walk away with:
• 5 real, hard-earned lessons for becoming the player in your vertical
• How to balance niche depth with scalable growth
• What it really takes to lead a category—beyond marketing slogans
