In this episode, we speak with Chris Walker, aka “Mr. Demand Generation”. He is the CEO of Refine Labs, the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, that has taken the B2B SaaS world by storm.
Chris shares with us his thoughts on:
– Why Demand Generation is key now in the new era of buying behaviors
– How to set up your Demand Generation strategy & program for success
– The risks and opportunities with going all in on Demand Generation
– What channels to prioritize for your distribution
– How to measure success, what KPIs to keep track of that define real progress
– and much more
If you are serious about creating demand for your product then this is a must-listen-to episode! Golden tips for all B2B SaaS CEOs and marketers!