Once you’ve succeeded in your home market, global domination is next, but what do you need to watch out for to ensure your international growth? I’ll share lessons from ANZ software exporters – where you have to think globally from day one and spend a lot of time in airport immigration queues, and from the European context where we have the advantage of proximity to multiple international markets, that doesn’t always make it easier to win there.
Lisa Miles-Heal, CEO, Silverfin
Keynote at SaaSiest Amsterdam 2024
