This International Women’s Week, we’ve had the incredible privilege of featuring four incredible women from our SaaSiest Executive Networks – leaders who are shaping the future of SaaS, driving innovation, and paving the way for the next generation.
These four amazing leaders have been nominated for SaaSiest Woman of the Year 2025, and we couldn’t be more excited to celebrate their inspiring journeys. Voting will open soon and the winner will be announced on the main stage at SaaSiest Malmö on May 6-7 🎉
We had the pleasure of sitting down and chatting with them, where they shared their experiences, leadership philosophies, and the valuable lessons they’ve learned along the way. If you missed the conversation, don’t worry – we’ve put together short videos capturing the best moments. Check them out here! 🎥✨
Meet Our SaaSiest Woman of the Year Nominees
💜 Hatla Færch Johnsen, CEO & Co-Founder at uQualio
Hatla thrives on the thrill of building something from the ground up, embracing the rollercoaster of entrepreneurship. The wisdom she shared “Take the higher, sometimes harder path from the start – it’ll save you setbacks in the long run.” She believes that nothing happens without action and that success starts with belief, determination, and a strong support system.
👉 Watch Hatla’s video here:
💜 Mia Nordborg, CCO at Funnel
Mia is passionate about creating solutions that empower customers, removing obstacles, and ensuring they get the value they need. Her advice to her younger self? “Don’t focus on weaknesses – build on your strengths.” She believes that even the toughest experiences shape us, and as a leader, kindness should always come first.
👉 Watch Mia’s video here :
💜 Gabriela Warren, CMO at Puzzel
Gabi finds purpose in empowering empathy and creating meaningful connections. Her advice? “Own your worth and take up space.” She encourages women to break free from self-doubt and step forward with confidence. She believes strong leadership is built through resilience – and that the right community makes all the difference.
👉 Watch Gabi’s video here :
💜 Heta Pirttijärvi, VP Product at Sievo
Leading in the ever-evolving world of AI and procurement analytics, Heta loves the fast pace of her role. Her mantra? “Relax, it will all turn out.” She believes that some of the best career opportunities come when you least expect them, and she values SaaSiest for its open knowledge-sharing and genuine support.
👉 Watch Heta’s video here :
A Network That Lifts Women Up
The SaaSiest community isn’t just about networking – it’s about empowerment, growth, and shared success. Whether you’re a founder, an executive, or just starting your leadership journey, being surrounded by like-minded peers who uplift and challenge you is invaluable.
💜 As we celebrate International Women’s Day, let’s continue to uplift and empower each other throughout the year – because when women lead, the SaaS industry thrives.
