In 2025, growth is back at the top of the executive agenda, with the boardroom buzzing about how to use AI to achieve it. While most executives recognize AI’s potential to reduce costs, few know how to harness it to drive growth. At the same time, the playbooks that fueled the last decade are falling short. GTM teams are working harder than ever, but conversion rates are declining, and costs continue to rise. Early Q1 results paint a clear picture: a few companies are pulling ahead, while many are falling behind. This serves as a clarion call for a fresh approach—one built for the realities of modern buyers and designed to leverage the full potential of AI.
Jacco van der Kooij—author of Revenue Architecture and GTM futurist—will draw from hundreds of growth-stage and enterprise companies to unpack what’s working and how it can help you accelerate growth in 2025 and beyond.
The Next Era of Growth
The next era won’t be won by doing more with bigger teams. It will be architected with AI at its core, doing it better and faster.
Three Principles for What’s Next:
Find what’s slowing growth—and fix it.
Turn customers into your growth engine.
Focus people on where it matters most—focus AI where it impacts the most.
