Vicious competition, saturated media, overwhelmed customers – have you ever felt that breaking through to your customers is almost impossible? In this talk from April Dunford, Founder, Ambient Strategy, you will learn how to use market context to make the value of your offerings obvious to your target customers. This talk will teach you how to use a simple positioning methodology that will make your products stand out and shine.
Obviously Awesome – Using Strategic Positioning to Unlock Growth in Noisy Markets!
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