The CMO dilemma Double down or continue to iterate

The million-dollar question for every CMO is, how do we stay relevant and top of mind with our core audience at all times. Should your focus be on innovation or should you double down on some key activities? In this fireside session moderated by Kati Tammisto, Johanna Fagerstedt will talk about the concept and the process she’s developed with her team to systemize success and relevance. She’ll share her Reduce-Reuse-Recycle method to success.