On 18 June, we ran our first SaaSiest event in the DACH region. We chose Munich on purpose. It is one of the strongest B2B SaaS hubs in this part of Europe, and we wanted our first event here to be where the operators already are. It was a beautiful day, and around 150 senior B2B SaaS and AI leaders spent it with us.
The venue
We got lucky with the room. Isarwinkel is normally the home of BECC Agency, a converted locomotive hall they use as their studio and rent out for events. It is a great space to spend a day in.
Önder and Sabine from BECC were the kind of hosts who make an event easier instead of harder. Every time something practical came up in the run-up and on the day, and plenty did, they went the extra mile to sort it out. Thank you both.
How the day ran
The day had two halves that fed each other. Most of the content came from the main keynote stage, with talks for the whole room. After lunch we split into six breakout rooms, one per function, for the more specific conversations.
That mix is the point. Great keynotes give everyone a shared set of ideas to react to. The function-specific breakouts let you go deep with the people who do your exact job. You need both. We put real effort into the quality of the speakers, and the feedback on that was the strongest part of what we heard afterwards.
We closed outside with a barbecue in the garden, which is where a fair share of the best conversations happened.
The breakout rooms
The CEO, CRO and CMO rooms each ran two speaking sessions and then roundtables. You got sharp, role-specific talks and then a seat in the discussion, not a spot in the audience.
The CFO, CS and CPO rooms were smaller and more mixed, built around discussion and hands-on work rather than a stage.
- The CFO room was a hands-on hackathon led by Jonathan Teir, with Eric Künzel. Finance leaders built real things with AI using Lovable and Claude Code, working on actual finance problems instead of watching slides.
- The CS room, led by Anika Zubair, ran as open discussions on what customer success leaders are dealing with right now: building with AI, protecting NRR, churn when customers cut their AI spend, and proving the ROI of CS internally to defend budgets.
- The CPO room, led by Thomas Hartmann, was an intimate session on building an operating system for your product team with Claude Code.
The roundtables
The roundtables were one of the most appreciated parts of the day. They are a good way to meet people, and beyond that they let you get into a focused conversation on one topic with peers working on the same problem. You are not in the audience. You are in the discussion.
Thank you to everyone who hosted a table and kept the conversation sharp.
Why we keep doing this in person
Here is what I keep coming back to. The more that gets digital, automated and run by AI, the more it matters to sit in a room together and work through what is actually happening. Not the demo version. The real one, with the hard decisions and the things that did not work.
We are seeing the more interactive formats get more popular, and smaller, curated audiences of genuinely senior people work better than big rooms. That is the room we try to build. SaaSiest exists to bring senior B2B SaaS leaders together to help each other succeed, and we stay narrow on purpose. We are about B2B SaaS and AI, not broader tech, and we are not built around early-stage startups raising from VCs. The people in the room are operators running mature companies in a scale-up phase.
It was also great to see members from the SaaSiest CEO Network join us in Munich and build new relationships in this part of Europe. That is exactly what the network is for.
We loved the vibe and the people in Munich.
Some voices about SaaSiest Munich
Thank you to our speakers and roundtable hosts
The day was built by the people on stage and at the tables. Thank you to all of them.
Main stage: Fabian Q. Veit (Make), Nathan Latka (Founderpath), Veronika Wax (Demodesk), Sven Grube (Parloa), Tobias Schmidt (Miro), Jillian Als (Leadfeeder), Hartmut Hahn (Userlane), Anika Zubair (The Customer Success Pro), Kristina Walcker-Mayer (AILY LABS).
Room sessions: Lisa Rentrop (Zenloop) and Benedict Marzahn (Alasco) in the CEO room, Maren Kaspers (Octonomy) and Jennifer Montague (Cerivo) in the CMO room, Guido de Vries (FTAPI) and Thomas Cser (Stripe) in the CRO room, hosted by George Storm (N.Rich).
Roundtable hosts: Fabian Q. Veit (Make), Nathan Latka (Founderpath), Jannis Koehn (Float), Matthias Lugert (Seobility), Bettina Specht (Beefree SDK), Felix Rahlmeyer (OMR Reviews), Jillian Als (Leadfeeder), Anastasia Koslova, Michael J. Jaeger (Cremanski & Company), Martin Scholz (CEG Consult), and George Storm (N.Rich).
A special thank you to Fabian Q. Veit at Make for being such a great ambassador for the event.
Thank you to our partners
None of this happens without our partners.
Community Partner: Verdane.
Growth Partners: Younium, BeeFree, Leadfeeder.
SaaSiest Munich Partners: Make, Float, N.Rich, Cremanski & Company, OMR Reviews, Product Masterclass.
We’ll be back
To paraphrase a famous Austrian: we will be back. Munich was worth the trip, and it will not be our last time here.
If you want to be in the room next time, you can find our upcoming events at https://saasiest.com/events/
