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Brand Building and positioning

“In this panel discussion, we discuss the value of a strong Brand! A group of brand and positioning experts share their thoughts on why a strong brand is important in B2B saas, how you build a strong brand and what are the key metrics to keep track of to reflect the ROI of brand initiatives.

Moderator: Anna Andersson, GM Sköna

Panel: Ling Koay, VP Brand Oneflow, Dafydd Prichard Co-Founder Cite & Julie Solem, Head of Brand Experience Dixa”

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