SaaSiest Community Member of the Week – Dan Kelly 🩷

This week’s SaaSiest Community member of the week is Dan Kelly, Chief Revenue Officer at Optio. Dan has been a big part of the...

210. Jens Levin, Founder & CEO of Sitoo – No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

In this episode, we’re joined by Jens Levin, Founder & CEO of Sitoo, the retail SaaS platform powering in-store experiences for leading brands across...

SaaSiest Community Member of the Week – Elin Filipp 🩷

This week’s SaaSiest Community member of the week is Elin Fillip, Chief People Officer at Puzzel. She is a true OG of the SaaSiest...

209. Elena Verna, Growth at Lovable – How to Grow When Everyone Can Copy Your Product

In this episode, we’re joined by Elena Verna, growth expert and currently leading growth at Lovable, one of the fastest-growing companies in tech. Elena...

Selling Trendlines, Not Just Revenue: A CEO’s Guide to Valuation

When founders pitch investors, they obsess over ARR, growth rate, and profit margins. But professional investors aren’t buying the number you’re showing them.They’re buying...

SaaSiest Community Member of the Week – Martin Kåver 🩷

This week’s SaaSiest Community member of the week is Martin Kåver, VP of Sales at Younium. Martin has been part of the SaaSiest community...

CEO Diary: How we Cut Enterprise Sales Cycle in Half While Tripling ACV

Every founder selling into the enterprise knows the pain: endless stakeholder loops, drawn-out security reviews, and months between verbal yes and signature. You celebrate...

208. Lisen Zethraeus, CMO at Stratsys – How to Make Your Experts the Face of Your Brand

In this episode, we’re joined by Lisen Zethraeus, CMO at Stratsys, to talk about how B2B SaaS companies can turn internal expertise into thought...

SaaSiest Community Member of the Week – Heta Pirttijärvi 🩷

This week’s SaaSiest Community member of the week is Heta Pirttijärvi, SVP Product at Sievo. Heta is a true SaaSiest superstar; she's been on...

The 3 Levers Behind Shopify’s Ecosystem Success: Reach, Frequency, and Yield

If there’s one thing Benjamin Lang, Head of Expansion for EMEA at Shopify, has learned—both as an operator and as an Olympic rower—it’s this: “No...

207. Adam Dorrell, CEO & Co-Founder of CustomerGauge – Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About

In this episode, we’re joined by Adam Dorrell, CEO & Co-Founder of CustomerGaige, for a candid conversation about one of the hardest founder transitions:...

SaaSiest Community Member of the Week – Rebecca Faurschou 🩷

This week’s SaaSiest Community member of the week is Rebecca Faurschou, Chief Commercial Officer at Omnidocs. Rebecca has been a key member of the...

The Global Scaling Playbook: Grow Across Borders and Lead in the AI-First Era

Every SaaS founder wants to go global. But scaling across borders is rarely a straight path. New markets look attractive on paper - until you...

206. Rahul Yadav, CEO of Paligo – The CEO Blueprint for High-Impact Executive Offsites

In this episode, we sit down with Rahul Yadav, CEO of Paligo, for a practical conversation on leadership alignment—and how to run executive offsites...

SaaSiest Community Member of the Week – Tim Hurst 🩷

This week’s SaaSiest Community member of the week is Tim Hurst, VP of Revenue Operations & Enablement at Funnel. All good things come in...

Beyond the EU directive: Transforming pay transparency into a retention engine

For C-suite leaders and founders across Europe, the next 18 months represent a critical pivot point. The EU Pay Transparency Directive isn't just another...

From Flatline to 35M ARR: How Lemlist Reignited Growth Without Raising a Cent

Lemlist is a bootstrapped B2B SaaS that hit a wall after racing from 1M to 14M ARR in two years with strong profitability. Then...

From Models to Systems: How AI Agents and Networked Organizations Will Redefine SaaS

Most SaaS companies still run like static machines. Markets do not. Buyers, data, and decision cycles shift weekly. AI compounds that gap: it’s easy...

SaaSiest Community Member of the Week – Karin Blomqvist 🩷

This week’s SaaSiest Community member of the week is Karin Blomqvist, VP of Product Management at Zensai. Karin is a 3-year veteran in the...

SaaSiest 2026 – The Ultimate B2B SaaS Experience is back for the 5th year anniversary!

The SaaSiest Conference is turning FIVE 🎉and for our anniversary year, we’re going all in. On May 5-6, 2026 in Malmö, Sweden, SaaSiest 2026...

SaaSiest Community Member of the Week – Anders Holmberg 🩷

This week’s SaaSiest Community member of the week is Anders Holmberg, Chief Revenue Officer at Eletive. This is Anders fifth year in the SaaSiest...

Turn LinkedIn Into a Pipeline Engine: 5C System for Social Selling

Most teams are leaving money on the table on LinkedIn. Profiles read like business cards. Outbound feels like AI slop. Reps post once, hear...

205. Roeland Delrue, Co-Founder of Aikido Security – Why joining the buyer’s journey beats forcing MEDDICC-style sales processes

In this episode, we’re joined by Roeland Delrue, Co-founder of Aikido Security, the fast-growing application security platform that just became a unicorn in under...

Product-Market Fit in the Age of AI: How to Build the Right Product Faster

AI has rewritten the speed limits of software. Teams can ship prototypes in days, not months. Solo founders can launch startups and exit in...

204. Madhav Bhandari – VP Marketing, Storylane – How to Win in a World of 150,000 SaaS Tools: Pattern Interruption is your real mote

In this episode, we’re joined by Madhav Bhandari, VP Marketing at Storylane, the demo automation platform helping B2B teams show their product before prospects...

SaaSiest Community Member of the Week – Lisa Norlander 🩷

This week’s SaaSiest Community member of the week is Lisa Norlander, VP of Commercial Operations at BIMobject. Lisa is a three-year veteran in the...

The Balancing Act: How to keep Customer Success performing without burning out

Customer Success has become the growth engine of modern SaaS, but behind the scenes, too many teams are quietly burning out. CSMs are juggling...

SaaSiest Community Member of the Week – David Rejdemyhr 🩷

This week’s SaaSiest Community member of the week is David Rejdemyhr, Chief Technology Officer at Detectify. This year marks David's 4th anniversary as a...

Scaling Smarter: How to Drive Growth With Leaner Teams and Budgets

Budgets are flat or shrinking. Acquisition costs keep rising. Targets keep going up. That is the new normal for B2B marketing leaders. The instinct...

203. Kate Sygrove, Director of CS & Support, Mouseflow – Speak CFO: How CS Leaders Earn an Equal Seat at the Table

In this episode, we’re joined by Kate Sygrove, Director of Customer Success at Mouseflow, the SaaS platform for website behavioral analytics. Mouseflow is a...

Scaling Product From 1M to 50M ARR and Beyond

Every SaaS company dreams of scale. Few survive it.At 1 to 5 million ARR, teams thrive on chaos and instinct.At 10 to 20 million,...

SaaSiest Community Member of the Week – Jillian Als 🩷

This week’s SaaSiest Community member of the week is Jillian Als, Chief Marketing Officer at Dealfront. Many of you probably know Jillian already. She...

SaaSiest Community Member of the Week – Carl Frostgård 🩷

This week’s SaaSiest Community member of the week is Carl Frostgård, CPO and Founder of Oxceed. As a (soon-to-be) five-year veteran in the SaaSiest...

Product Marketing That Pays Off: How to Structure Launches for Revenue Growth

In SaaS, launches are rarely lost because of bad products. They fail because teams confuse product readiness with go-to-market readiness.Slides are done, features are...

202. Youssef Hounat, Head of Product, ComplianceWise – From Search Tool to Teammate: How Product Teams Should Really Use AI

In this episode, we’re joined by Youssef Hounat, product leader, ex-auditor, and (unexpectedly) freestyle-rap-ready builder of tools for accountants. He went from training at...

SaaSiest Community Member of the Week – Sofie Folkesson 🩷

This week’s SaaSiest Community member of the week is Sofie Folkesson, Operational Excellence Director at Position Green. Sofie has been a consecutive member of...

SaaS Finance Trends 2026: Key Predictions from 11 Industry Experts

Discover the top SaaS finance trends for 2026. CFOs and experts share unfiltered insights on AI, pricing, FP&A, GTM engineering, and the future of...

SaaSiest Community Member of the Week – Daniel Hagenfeldt 🩷

This week’s SaaSiest Community member of the week is Daniel Hagenfeldt, CEO & Founder of Spintr. Daniel is a five-year veteran of the SaaSiest...

The Culture Multiplier: How to Grow Teams, Trust, and Talent at Scale

Why culture is the hardest thing to scale Most SaaS founders obsess over scaling product and process. Few talk about scaling culture. Yet it’s often...

The Community-Led GTM: How to Build Trust, Traffic, and Growth.

For years, growth in SaaS followed the same path: SEO, ads, events, and outbound. It worked - until it didn’t. Algorithms changed. Ad costs rose. And...

SaaSiest Community Member of the Week – Lisen Zethraeus 🩷

This week’s SaaSiest Community member of the week is Lisen Zethraeus, CMO at Stratsys. It's hard to be SaaSier than Lisen, being a SaaSiest...

The real cost of not investing in a global HR platform.

Hiring beyond borders is no longer the exception. It’s how modern teams grow. In Europe, the trend is well underway. In the last six months...

6 CTOs share 18 tips for balancing innovation with technical debt

If you're interested in topics like this, you should join the SaaSiest CTO Network. Read more here: https://executive.saasiest.com/networks/engineering Technical debt has always been part of...

From Quota to Renewal: Building a Revenue Engine That Actually Works

When SaaS growth stalls, the problem is rarely demand. It’s usually friction inside the revenue engine.Deals sit idle in the pipeline. Teams chase bad-fit...

SaaSiest Community Member of the Week – Sune Kjærgård 🩷

This week’s SaaSiest Community member of the week is Sune Kjærgård, Chief Product and Technology Officer at UNIwise. We've known Sune for a long...

SaaSiest Community Member of the Week – Charlotta Persson 🩷

This week’s SaaSiest Community member of the week is Charlotta Persson, Head of Customer Success at Voyado. Charlotta has been a dedicated SaaSiest Community...

Competing for Capital in the Age of AI: What Investors Want Now

AI has shifted the ground under SaaS. Cloud tailwinds are fading, capital is selective, and AI native entrants are well funded. If your company...

33 predictions for how RevOps will evolve in the next 12–18 months, and how to prepare

If you're interested in topics like this, you should join the SaaSiest RevOps Network. Read more here: https://executive.saasiest.com/networks/revops RevOps is about to level up in...

201. Jeppe Schytte-Hansen, CEO, Omnidocs – Why 1+1 = 1.8 in M&A (Until It Suddenly Becomes 3)

In this episode, we’re joined by Jeppe Schytte-Hansen, CEO and Co-founder of Omnidocs, a SaaS company that’s moving fast: €22M+ in revenue, 1,500 customers,...

From SaaS to Data Company: Building Moats, Expansion, and New Revenue Streams!

The next frontier of SaaS: building trust at scale Every SaaS company claims to be data-driven. But few turn that data into a defensible advantage.According...

SaaSiest Community Member of the Week – Marcus Kallavus 🩷

This week’s SaaSiest Community member of the week is Marcus Kallavus, Head of Revenue at Messente. We first met Marcus at our SaaSiest Tallinn...

27 predictions for how the SDR role will evolve in 2026, and how to prepare

If you're interested in topics like this, you should join the SaaSiest SDR Leaders Network. Read more here: https://executive.saasiest.com/networks/sales-dev The SDR role is evolving...

200. Fabian Q. Veit, CEO, Make – 15× Revenue, 7× Team, Approaching 100m ARR: Inside Make.com’s Hypergrowth!

In this episode, we sit down with Fabian Veit, CEO of Make.com, to talk about what it really takes to scale not just one...

30 overlooked risks that SaaS companies should pay more attention to in 2026

If you're interested in topics like this, you should join the SaaSiest CIO Network. Read more here: https://executive.saasiest.com/networks/it AI is rewriting the risk map...

SaaSiest Community Member of the Week – Emelie Linheden 🩷

This week’s SaaSiest Community member of the week is someone many of you know well: Emelie Linheden, VP of Marketing at Younium. Emelie has...

199. Pieter Boon, Co-founder, ImpactPilot – From “Check-Ins” to Impact: How Google’s Playbook Is Transforming CS in B2B SaaS!

In this episode, we’re joined by Pieter Boon, Co-founder at ImpactPilot, the customer success intelligence platform built for HubSpot. Pieter shares how he’s helping...

One Size Fits None: Scaling Customer Success Without Losing the Human Touch

When your customer base triples, it’s easy to lose sight of what made people love you in the first place. That’s exactly where Teamleader found...

SaaSiest Community Member of the Week – Stefan Gustafsson 🩷

This week’s SaaSiest Community member of the week is Stefan Gustafsson, Chief Service Operations Officer at Hive Streaming. Stefan has been a member of...

93% of SaaS Companies Are Using AI Wrong — How the Top 7% Build Moats, Revenue, and Attention

Why most SaaS companies are missing the AI opportunity AI has moved from novelty to necessity, yet most SaaS teams are still layering it on...

198. Jakob Lilholm, Co-founder & CEO, Formalize – The S-Curve Bet: How to time product #2 before product #1 peaks?

In this episode, we’re joined by Jakob Lilholm, Co-founder & CEO at Formalize, the Danish-based compliance SaaS that went from a single-point whistleblowing tool...

When Operations Become Strategy: Scaling SaaS Growth Across Europe

Scaling SaaS in Europe: the real challenge Expanding a SaaS company across Europe looks simple on a strategy slide. But once execution starts, leaders face...

197. Rav Dhaliwal, Investor and Limited Partner, Crane – CS Meets Revenue: AI, Agents, and the New Customer Success

In this episode, we’re joined by Rav Dhaliwal, recovering software exec turned early-stage VC at Crane. A longtime CS leader and board-level advisor, Rav breaks...

SaaSiest Community Member of the Week – Alexandra Drottler 🩷

This week’s SaaSiest Community member of the week is Alexandra Drottler, Chief Operating Officer at Quickchannel. Alexandra has been with us for four consecutive...

196. Ines Lourenço, VP of Product Growth, Usercentrics. Growth = Product Distribution: How Usercentrics Hit €100M ARR with Activation-First Pods

In this episode, we’re joined by Inês Lourenco, VP of Growth at Usercentrics, the privacy-led MarTech company that is powering consent on 2M+ websites...

SaaSiest Community Member of the Week – Niklas Vergara 🩷

New tradition alert - Community Member of the Week 🚨Every week, we’ll celebrate someone who brings great energy, insight, and generosity to our amazing...

36 proven ways to build a high-performance culture as you scale

Building a high-performing culture isn’t just about KPIs and frameworks - it’s about leadership, trust, and clarity. In this article, leading People & Culture...

195. Peter Sunna, CPO, Kognic – How We Win: Why Kognic’s CPO Ditched the Roadmap for a Strategy That Actually Aligns Teams

In this episode, we’re joined by Peter Sunna (ex-Contentful, Commercetools), now leading product at Kognic, an annotation platform that helps cars “see” via camera...

Pricing Power In The Age Of AI: Kyle Poyar’s Six Rules For SaaS Leaders

What is the real problem and why it matters now For years, SaaS pricing followed a familiar rhythm: undercharge to win customers, learn where value...

194. Frida Ahrenby, CMO, Rillion – From Zero to 10: How Frida Ahrenby Built a Lean, High-Output Marketing Team at Rillion

In this episode, we’re joined by Frida Ahrenby, CMO at Rillion, the AP automation platform expanding aggressively in the US with a new Austin hub. Frida...

Hitting 130% Without Additional Headcount: A Practical Playbook for Sales Leaders

Why this matters now Most scale-ups are under pressure to do more with less. Hiring freezes and tighter budgets collide with ambitious growth targets, leaving...

193. Barbara Matthews, Chief People Officer, Remote – Goodbye 6-Week Reviews. Hello 48 Hours. The Playbook for Modern Performance Reviews: Fast, Fair, and Scalable

In this episode, we’re joined by Barbara Matthews, Chief People Officer at Remote, the Series C company with 1800 employees across 85 countries...

30 tactics to increase high user adoption of new feature/product releases

Rolling out a new feature is one thing. Getting users to actually adopt it - and make it part of their daily workflow -...

The SaaSiest Company in the Benelux 2025 – Meet the Finalists!

100 nominees down to six finalists. 👉 Vote now for your favorite finalist The SaaSiest Awards are here to celebrate the SaaS companies shaping the...

Celebrating the SaaSiest Women in SaaS Leadership — Benelux 2025

For the first time, the SaaSiest Woman Award is coming to the Benelux. Following our tradition from SaaSiest Malmö, this award shines a spotlight...

Celebrating the SaaSiest Men in SaaS Leadership — Benelux 2025

For the very first time, the SaaSiest Man Award is coming to the Benelux. Building on the tradition we started at SaaSiest Malmö, this...

192. Ruan Smit, Senior SEO Specialist, Sendcloud – From SEO to GEO: How to Win Visibility in the Age of AI Search!

In this episode, we’re joined by Ruan Smit, SEO & Growth leader at Sendcloud, the leading shipping platform helping 30,000+ e-commerce brands connect carriers,...

The SaaSiest Awards in the Benelux 2025 – Meet the Nominees!

This October, SaaSiest Amsterdam will not only bring together the brightest minds in B2B SaaS – we will also celebrate the leaders shaping the...

Profitability with Purpose: How Culture Transforms Growth into Sustainable Success

What’s the problem? Why does it matter now? For years, the SaaS playbook has been clear: raise capital, fuel hypergrowth, and worry about profitability later....

Co-Build or Die: How to launch an AI Product With Customers in Just Six Months

What’s the problem?AI is dominating headlines, yet in B2B SaaS most companies are still only talking about it. A few demos, maybe an integration...

30 proven ways to turn customer feedback into revenue opportunities

In SaaS, customer feedback is often treated as a support or product input. But in the hands of great Customer Success leaders, it becomes...

191. Lukas Saari, CEO & Co-Founder, Tandem Health – SaaS isn’t just about technology, but about truly understanding the people you serve!

In this episode, we’re joined by Lukas Saari, CEO and Co-Founder of Tandem Health, the AI-driven platform transforming how clinicians and healthcare teams work...

The Top 100 B2B SaaS Companies in the Benelux

🏆 The Top 100 B2B SaaS companies in the Benelux are here! Over the past two weeks, the SaaS community has spoken. Hundreds of nominations...

18 underused tactics in SaaS marketing that deserve more attention

In a world where every SaaS company is fighting for the same buyer’s attention, the difference between good and great marketing often lies in...

Where SaaS Meets Product: Turning Customer Feedback into Revenue

What’s the Problem? Customer Success teams are sitting on a goldmine of insights. They spend their days speaking with customers, hearing what works, what doesn’t,...

190. Marili ‘t Hooft – Bolle, CEO, Trengo – Leading with AI: How Trengo’s CEO Future-Proofs Teams and Culture

In this episode, we’re joined by Marili 't Hooft-Bolle, CEO, Trengo, the AI-powered omnichannel customer engagement platform that unifies messaging across email, WhatsApp,...

Who is the SaaSiest Company in the Benelux?

In collaboration with our friends at Techleap, we are on a mission to find out! The winner will be revealed live on stage at SaaSiest...

AllBound: The GTM Mindset That Aligns Teams and Accelerates Enterprise Growth

The Problem: Stuck in “Inbound vs. Outbound” Thinking Despite years of talk about “alignment,” most SaaS organizations and teams still frame go-to-market in outdated, siloed...

189. Sander Van Gelderen, CMO, Effectory – Why MQLs Aren’t Enough and How ABX Is Closing the Gap

In this episode, we’re joined by Sander van Gelderen, CMO at Effectory, an employee listening solution platform helping organizations measure and improve engagement,...

188. Charles Tenot, CEO, Lemlist – How to Build an Efficient Executive Team

In this episode, we’re joined by Charles Tenot, CEO of Lemlist - the bootstrapped sales engagement platform scaling past €36M ARR while staying lean,...

Marketing That Increases Valuation: Shiv Narayanan’s Playbook for Building Enterprise Value

What’s the Problem? For too many B2B SaaS companies, marketing is an afterthought. Even with strong fundamentals — high net retention, healthy payback periods, and...

How to Drive Net Revenue Retention by Aligning CS and Product

Customer success leaders often find themselves shouting into the void when it comes to product collaboration. Feature requests disappear, roadmaps drift, and priorities seem...

The AI ROI Playbook: How SaaS Leaders Can Justify Product Development Spend

Why AI spending needs a strategy now AI promises faster product development, higher efficiency, and smarter customer experiences. But in many SaaS companies, AI investments...

🎧 Most Listened-To SaaSiest Podcast Episodes of 2025 (So Far)

Whether you're by the pool, commuting, walking the dog, or carving out some quiet focus time - a good podcast is a great way...

When Your Users Aren’t Your Buyers: How to Design SaaS Products That Convert and Convince

In B2B SaaS, we often obsess over user love—streamlined onboarding, intuitive UX, sticky features. But what happens when the person using your product isn’t...

The SaaSiest Benchmark Report 2025 is out and it has the latest benchmark numbers for you. How do you stack up?

2024 was a year of recalibration. For northern Europe’s B2B SaaS scene, the era of “growth at all costs” is firmly in the rearview....

Users Over Logos: How to Drive Sustainable SaaS Growth in a Post-Hype World

We’re still obsessed with logos. And it’s holding us back. In today’s SaaS landscape, most go-to-market teams are still wired for acquisition. Sales and marketing...

The Real Sales Blocker? It’s Not the Competition – It’s Buyer Apathy

How to Overcome Status Quo and Unstick Stalled Deals with Zero-Cost Tactics In a world where every 2.7 seconds a “game-changing AI tool” promises to...

187. Scaling Smart, Staying Human: How HiBob Is Getting IPO-Ready with Ronni Zehavi

In this episode, we’re joined by Ronni Zehavi, Co-Founder and CEO of HiBob—one of the fastest-growing HR tech platforms on the planet. With nearly...

186. Jennifer Peters, Head of Customer Success, Vesper – Building a Customer Journey That Drives Retention

In this episode, we’re joined by Jennifer Peters, Head of Customer Success at Vesper, the commodity data platform working to bring transparency to the...
- Advertisement -
Exit mobile version