Podcast

208. Lisen Zethraeus, CMO at Stratsys – How to Make Your Experts the Face of Your Brand

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In this episode, we’re joined by Lisen Zethraeus, CMO at Stratsys, to talk about how B2B SaaS companies can turn internal expertise into thought...
Podcast

207. Adam Dorrell, CEO & Co-Founder of CustomerGauge – Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About

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In this episode, we’re joined by Adam Dorrell, CEO & Co-Founder of CustomerGaige, for a candid conversation about one of the hardest founder transitions:...

206. Rahul Yadav, CEO of Paligo – The CEO Blueprint for High-Impact Executive Offsites

205. Roeland Delrue, Co-Founder of Aikido Security – Why joining the buyer’s journey beats forcing MEDDICC-style sales processes

204. Madhav Bhandari – VP Marketing, Storylane – How to Win in a World of 150,000 SaaS Tools: Pattern Interruption is your real mote

203. Kate Sygrove, Director of CS & Support, Mouseflow – Speak CFO: How CS Leaders Earn an Equal Seat at the Table

202. Youssef Hounat, Head of Product, ComplianceWise – From Search Tool to Teammate: How Product Teams Should Really Use AI

201. Jeppe Schytte-Hansen, CEO, Omnidocs – Why 1+1 = 1.8 in M&A (Until It Suddenly Becomes 3)

200. Fabian Q. Veit, CEO, Make – 15× Revenue, 7× Team, Approaching 100m ARR: Inside Make.com’s Hypergrowth!

199. Pieter Boon, Co-founder, ImpactPilot – From “Check-Ins” to Impact: How Google’s Playbook Is Transforming CS in B2B SaaS!

198. Jakob Lilholm, Co-founder & CEO, Formalize – The S-Curve Bet: How to time product #2 before product #1 peaks?

197. Rav Dhaliwal, Investor and Limited Partner, Crane – CS Meets Revenue: AI, Agents, and the New Customer Success

196. Ines Lourenço, VP of Product Growth, Usercentrics. Growth = Product Distribution: How Usercentrics Hit €100M ARR with Activation-First Pods

195. Peter Sunna, CPO, Kognic – How We Win: Why Kognic’s CPO Ditched the Roadmap for a Strategy That Actually Aligns Teams

194. Frida Ahrenby, CMO, Rillion – From Zero to 10: How Frida Ahrenby Built a Lean, High-Output Marketing Team at Rillion

193. Barbara Matthews, Chief People Officer, Remote – Goodbye 6-Week Reviews. Hello 48 Hours. The Playbook for Modern Performance Reviews: Fast, Fair, and Scalable

192. Ruan Smit, Senior SEO Specialist, Sendcloud – From SEO to GEO: How to Win Visibility in the Age of AI Search!

191. Lukas Saari, CEO & Co-Founder, Tandem Health – SaaS isn’t just about technology, but about truly understanding the people you serve!

190. Marili ‘t Hooft – Bolle, CEO, Trengo – Leading with AI: How Trengo’s CEO Future-Proofs Teams and Culture

189. Sander Van Gelderen, CMO, Effectory – Why MQLs Aren’t Enough and How ABX Is Closing the Gap

188. Charles Tenot, CEO, Lemlist – How to Build an Efficient Executive Team

187. Scaling Smart, Staying Human: How HiBob Is Getting IPO-Ready with Ronni Zehavi

186. Jennifer Peters, Head of Customer Success, Vesper – Building a Customer Journey That Drives Retention

185. Emelie Linheden, VP Marketing, Younium – The Event Budget Playbook: What Actually Drives ROI

184. How should companies segment customers to drive better outcomes?

183. Søren Schønnemann, CEO, Factbird – The Hidden Growth Lever: How Strategic Hiring Fueled €10M ARR

182. Karel Callens, CEO & Founder, Luzmo – Stacking S-Curves: How Luzmo Future-Proofs SaaS Growth Through parallel thinking!

181. Why an Embedded Growth Strategy can be your Next Big Growth Lever

180. Anna Jäger, VP Marketing, Sinch – Size Matters & Speed Wins – How Sinch approached marketing in the U.S. market!

179. How Atlassian Does Lifecycle Marketing: Lessons from Ashley Faus

178. 💡 Launching a New AI Product? Why Your First Step Should Be Finding Your Early Customer Profile (ECP)

177. Frederic Laziou, CEO, Puzzel – How to make the transition from a Feature Factory to an Outcome-Driven product approach!

176. Maja Lindström, CPO, Talentech – Lessons learned from 8 acquisitions – The CPO perspective!

175. Mie Elmkvist Schneider, VP Sales & CS, Queue-it – The Sales Leadership KPI Dashboard!

174. MC is in the house and here is why you should care!

173. Nataly Kelly, CMO, Zappi – AI or Die? How CMOs Can Prioritize AI Investments Under Pressure

172. Diane Wiredu, Founder, Lion Words – Message-Market Fit: How much does your message resonate with your customer?

171. Dirk Sahlmer, Head of Origination, SaaS Group – 3 reasons why nobody will buy your SaaS

170. Wendy Harris, Revenue Leadership Coach – What is the single most important trait to have as a Revenue leader?

169. Adam Holmgren, Head of Demand Gen, Rillion – A 3 step approach on how to run successful Linkedin Ad Campaigns!

168. Malin Schmidt, Founder & CEO, Kodiak Hub – Beating the Giants: 4 Principles to Outsmart the Big Players in your space!

167. Viktor Wrede, Co-founder and CSO, Scrive – Leveraging partnerships to scale SaaS growth

166. Christina-Tamara Grigorie & Henrik Berg, Verdane – AI’s Role in Shaping SaaS 2025

165. Samuel Winderö, Global Director of Marketing and Communication, Evernote Group – The power of early product marketing integration 

164. Angeley Mullins, Chief Commercial Officer, Resourcify – The one marketing strategy you’re missing

163. Matt Lerner, Founder & CEO, SYSTM – Why creating new categories could be killing your startup’s growth

162. Birte Steen, Fractional CRO, Centra – The unstoppable formula to drive scalability and growth in SaaS

161. Saahil Karkera, Vice President of Customer Success, Oaky – Here is how CS teams can make the most of the whitespace opportunity!

160. Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp – How to win the the SaaS Attention Economy!

159. Gauri Chawla, SVP Global Alliances Stibo Systems – Building Effective Partner Ecosystems for Growth

158. Gabriela Warren, CMO, Puzzel – The Evolving Role of a CMO in Tech

157. Gökçe Ceylan, Principal, Oxx – Decoding SaaS Success: Applying Math to Drive Strategy!

156. Adam Robinson, CEO, Retention.com & RB2B – How shall a CEO build a personal brand that drives business revenue!

155. Anthony Roux, Head of Product Developer Platform, Miro – How do you build a Developer Platform and Ecosystem around your core product?

154. Johan van Mil, Co-Founder & Managing Partner, Peak – What does it take to raise capital today for an early stage SaaS?

153. Kevin Goeminne, CEO, CHILI publish – How to win the Fortune 500 game!

152. Daniel Eisenberg, Head of Expansion, Deel – How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

151. Jonas Jonsson, CEO, 4C Strategies – How a bundling of services and software can increase long-term Software ARR!

150. Stijn Smet, Head of Customer Success, Whale – How the CS team can leverage product usage data to unlock future revenue!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper – The Role of Product Marketing in Early-Stage Growth!

Joliene van Grieken, Founding Partner, The Growth Syndicate – How to Create Demand!

147. Erwin van der Vlist, Founder, Speakap – Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

146. Lise Tangen Hansen, Managing Director, Annalect Norway – How to get SaaS customers to accept price increases – 6-step formula!

145. Krzysztof Szyszkiewicz, Partner, Valueships – The importance of pricing and how it affects your profitability

144. Vladan Soldat, Founding Partner, Nobel Recruitment – How to attract your first VP of Sales in an early stage SaaS!

143. Sofia Alexus, CEO, Kundo – what can we learn from B2C when positioning and branding our B2B SaaS?

142. Dirk Jonker, CEO & Founder, Crunchr – How to build for a market that is not fully defined?

141. Hatla F. Johnsen, CEO & Co-founder of uQualio – The benefits of running a lean, distributed, and outsourced team

140. Haukur Hannesson, CEO, AGR – The journey from customized solutions into a traditional SaaS product

139. Helena Tivell, VP of People, Kognity – Leadership development – how to develop your leaders!

138. Daan Assen, Founder, SwipeGuide – How do you succeed with your customer pilot projects?

136. Ingrid Bonde Åkerlind, Principal, Oxx – You have Product-Market-Fit, now what?

135. Markus Ståhlberg, CEO & Co-Founder, N.Rich – Outplay when you can’t Outspend!

134. Vincent Jong, VP Product, Dealfront – PLG and Human approach in symbiosis!

133. Janus Klok Matthesen, Co-founder and CTO, Pixelz – Is AI going to replace Software Engineers?

132. Martin Lidgard, Founder & CEO, Web Manuals – Design your future with strategic projects!

131. Nathan Latka, CEO, Founderpath – Get more customers and get them to pay more!

130. Liza Collin, Product Director, Visma – The rule of 78th – the real impact of a delay is much greater than you think!

129. Niclas Lilja, Founder & CEO, Younium – Going to the promised land for SaaS – the ups and downs!

128. Michael Versluis, CEO & Founder, Expansify – How to land your first customer in the US?

127. Mats Nyberg, CEO, Trippus Event Solutions – How to become an Event champion?

126. Jesper Larsen, Partner Director, Voyado – How to build Partnership Programs that drive real business value!

125. Andrei Zinkevich, Co-Founder, FullFunnel – The SDR model as you know it is dead!

124. Cedric Notz, CEO & Founder, Float – What is Revenue Based Funding and why its a good alternative to traditional funding?

123. Martin Geier, VP Sales EMEA, Miro – PLG + Sales motion for the win!

122. Rick van Esch, Managing Director, Sinch Engage – The Rollercoaster of SaaS Acquisitions!

121. Gustav Westman, CEO, Brightbid – Selling 3rd party products to efficiently validate a market need!

120. Ramli John, Author of ”Product-Led Onboarding” – Why does it matter for B2B SaaS companies?

119. Ferdinand Goetzen, CEO, Reveall – Selling your early stage SaaS!

118. Rob van den Heuvel, CEO, Sendcloud – The path to profitability – the key is increasing efficiency!

117. Robin Daniels, Chief Business & Product Officer, LMS365 – How to attract top talent – what is your role as a leader?

116. Riika Söderlund, CMO, Katana – How will the SaaS CMO allocate their budget in 2024?

115. Wes Bush, CEO, ProductLed.com – Here is why you struggle when adding a PLG motion to your current strategy?

114. Mick Weijers, Director Customer Success, Channext – How should you compensate your CSMs?

113. Marcus Wennmo, CEO, Eletive – Outbound Sales still works when done right!

112. Remco de Vries, VP Revenue Marketing, Gainsight – How to create an engaging Customer Community!

111. Heta Pirttijärvi, VP Product, Sievo – How to build product together with your customer!

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent – Product Launch Strategies – the right way to do it!

109. David Heinemeier Hansson, CTO, 37signals – Is it time to leave the cloud?

108. Evelien Sanders, Global Director Customer Success, GoodHabitz – Revenue Org = Marketing + Sales + Customer Success

ABOUT US

SaaSiest is a community-based initiative run by Thomas Sjöberg and Daniel Nackovski with the purpose of facilitating dialogue and knowledge exchange to help European B2B SaaS professionals and companies reach their full potential.

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