Ling Koay loves marketing and bubbles. Ling is a fearless B2B marketer and a purposeful leader with almost two decades experience driven by growing businesses through creativity, art and science. Recently, she was named as “CMO to Watch in 2022” by CMO Alliance. She has also led the Oneflow brand to be one of the “B2B Brand to Watch in 2022” alongside brands like Slack, Gong and Tiktok Business.
Her mission is to inspire humans to find and embrace their superpowers so that we can transform mediocrity to magic in our lives. Ling's career in marketing started when she co-founded an agency in 2004 specializing in brand building which led her to writing a thesis on cult branding for my Master’s degree in Marketing. Marketing to her is using ideas to change minds. Move the needle. Make sales easier. Being a mom of two kids under 6, marketing is essential to win day-to-day negotiations. Recently she gave up my CMO title to focus on brand. Call her crazy but marketing is the puzzle she needs to solve every day to make her life complete.
SaaSiest is a community-based initiative run by Thomas Sjöberg and Daniel Nackovski with the purpose of facilitating dialogue and knowledge exchange to help European B2B SaaS professionals and companies reach their full potential.