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170. Wendy Harris, Revenue Leadership Coach – What is the single most important trait to have as a Revenue leader?

In this episode, Wendy Harris, a seasoned revenue leader from DropBox, Gong, and others, now a founder of The Wendy Harris, a Leadership...

5 steps to supercharge your growth engine, with Robin Izsak-Tseng

Imagine this: your product goes live, and instead of a simple email saying, “Your product is now live on G2,” you’re greeted with an...

“Inside the Mind of the Man Who Made Meetings Fun Again”, with Johnny Warström, CEO, Mentimeter

In the high-stakes world of SaaS, where innovation is the lifeblood of success, few leaders have managed to strike the balance between visionary creativity...

Hitting 40m ARR with an AI-driven GTM motion, with Alina Vandenberghe

Authenticity and boldness are core values that shape the way leaders engage with their audience. Alina Vandenberg, co-CEO at Chili Piper, embodies these principles....

3 Ways to Build Habit-Forming User Onboarding Experiences, with Ramli John

Why do so many SaaS users drop off after their first interaction with a product? And more importantly, how can companies design onboarding experiences...

How GenAI is Reshaping Business ROI, with Heta Pirttijärvi

The role of GenAI is no longer just a buzzword but a transformative force that reshapes how businesses approach decision-making and deliver value to...

SaaSiest is Coming to London on Feb 4th – A Full-Day Masterclass in B2B SaaS Success!

What if the insights you need to unlock your next big growth milestone were just one conversation away? Mark your calendar for February 4th,...

169. Adam Holmgren, Head of Demand Gen, Rillion – A 3 step approach on how to run successful Linkedin Ad Campaigns!

Ready to crush your LinkedIn ads? In this episode, we sat down with Adam Holmgren, Head of Demand Gen at Rillion - the powerhouse behind...

Scaling to a Unicorn With a Community-First SaaS Strategy, with Bas Willems

Scaling a company from a scrappy startup to a billion-dollar unicorn is no small feat, and Bas Willems, VP of Corporate and Product Marketing...

“The SaaSiest network forces you to stay sharp” – A conversation with Patric Lindström, CSO at Videoly

When you’re navigating the ever-evolving SaaS landscape, having a network of like-minded professionals isn’t just a luxury, it’s a game-changer. For Patric Lindström, Chief...

 5 SaaS Case Studies That Will Change How You Scale Your Business, with Nathan Latka

What does it take to build a thriving SaaS business in today’s competitive landscape? For Nathan Latka, Founder & Chief Investment Officer at Founderpath,...

168. Malin Schmidt, Founder & CEO, Kodiak Hub – Beating the Giants: 4 Principles to Outsmart the Big Players in your space!

In this episode, Malin Schmidt, founder and CEO of Kodiak Hub, takes us on her journey from the shipping and oil industries to building...

167. Viktor Wrede, Co-founder and CSO, Scrive – Leveraging partnerships to scale SaaS growth

What’s the secret to turning partnerships into a SaaS growth engine? In this episode, Viktor Wrede, Co-founder and CSO of Scrive, reveals how the company is transforming...

Reinventing SDRs for Account-Based Growth, with Andrei & Vladimir

The sales landscape is evolving, but many are still stuck in the past. In their eye-opening presentation, Andrei Zinkevich and Vladimir Blagojevic, co-founders of...

“It’s rare to find a space where everyone genuinely wants you to succeed” – A conversation with Sofia Sundbom, Chief People Officer, BIMobject

When Sofia Sundbom, Chief People Officer at BIMobject Group, first joined the SaaSiest community, she was looking for a space where shared experiences and...

Are you better than your peers? SaaSiest Benchmark Report is here.

Is your SaaS Company performing well? One way to find out is to compare it to the performance of other SaaS companies similar to...

1 Billion Reasons to Go Product-Led, with Wes Bush

How do you generate $1 billion in self-serve revenue? Wes Bush, the founder and CEO of ProductLed, has an answer - but it’s not...

166. Christina-Tamara Grigorie & Henrik Berg, Verdane – AI’s Role in Shaping SaaS 2025

What if AI is not just the future of SaaS but the catalyst for redefining its very essence? In this thought-provoking episode of the SaaSiest...

Stop Guessing! How Customer Feedback Can Shape Your Product’s Future, with Danielle Delahunty James

What if the secret to your product’s success lies in the voices of your customers? In the world of SaaS, we often talk about...

Why Adaptability Is the Secret Sauce Behind Scaling to $100M+, with Sabi Tolou

Scaling a business is rarely a straight path. For startups, the ability to adapt often determines whether they thrive or stall. Sabi Tolou, Co-founder...

From $1M to $1B: The SaaS Growth Playbook You Can’t Afford to Ignore, with Jacco van der Kooij

What if the way you’ve been growing your SaaS business is no longer enough to keep up with the times? According to Jacco van...

165. Samuel Winderö, Global Director of Marketing and Communication, Evernote Group – The power of early product marketing integration 

Ever wondered how product marketing can truly drive a company’s growth and alignment? In this episode, Samuel Winderö, Global Director of Marketing and Communication at...

How Miro’s Revenue Marketing is Changing the SaaS Game, with Lodewijk de Vries

What does it take to turn a product people love into a boardroom necessity? At SaaSiest Amsterdam, Lodewijk de Vries, Head of Revenue Marketing...

Foleon’s Approach to Scalable, Human-Centric CS, with Martine van Deursen

In the world of SaaS, achieving scalable growth in CS has become more crucial than ever. Martine van Deursen, VP of Customer Success at...

Make Your Product Irresistible with Master Positioning, with April Dunford

Positioning, as April Dunford, the founder of Ambient Strategy passionately explains, is one of the most powerful yet misunderstood tools in the SaaS industry....

How ClickUp’s Social Strategy Skyrocketed Followers from 33K to 500K, with Chris Cunningham

What does it take to drive explosive social media growth in the B2B SaaS world? Chris Cunningham, Head of Social Marketing at ClickUp, knows...

The 5-Step Formula to Success in the US, with Gilles Domartini

Expanding into the US market is a dream for many SaaS companies, yet it remains one of the most challenging endeavors. Gilles Domartini, the...

164. Angeley Mullins, Chief Commercial Officer, Resourcify – The one marketing strategy you’re missing

In this episode, Angeley Mullins, CCO at Resourcify, takes us inside her journey through tech, offers a sneak peek into her upcoming book for...

5 Asynchronous Tactics Every B2B Sales Team Must Adopt, with Koen Stam

Buyers today are rewriting the B2B playbook, and sales teams are catching up to keep pace. Koen Stam, Head of Benelux at Personio, digs...

From $1M to $100M: The Untold Playbook for Scaling B2B Success, with Joliene van Grieken

In a world where every B2B company is striving to break through the noise, Joliene van Grieken, founder of The Growth Syndicate, is setting...

From Quick Wins to Enduring Impact: The Ultimate Product Strategy Framework, with Ruben van den Boogaard

What if building a product was more like constructing a masterpiece meant to last centuries? Alleo’s co-founder and Head of Product & Partnership, Ruben...

5 Common Pricing Mistakes and How to Fix Them, with Kristoffer Cedfors

Pricing can be a game-changer or a stumbling block for companies aiming to scale and attract investment. Kristoffer Cedfors, Senior Director of Commercial Excellence...

163. Matt Lerner, Founder & CEO, SYSTM – Why creating new categories could be killing your startup’s growth

Think you need to create a whole new category to win? Think again. In this episode of the SaaSiest Podcast we had a chat with...

How to Make Smart Decisions When You Don’t Have All the Facts, with Marili’t Hooft Bolle

Ever had to make a high-stakes decision without all the facts? It's like trying to solve a puzzle with missing pieces. In today’s fast-paced...

How Embracing Failure Led to a 54% Revenue Surge in CS, with Stijn Smet

Imagine being a tax lawyer in your past life. Straight-laced, numbers-driven, adhering to a rigid set of rules. Now imagine leaving all of that...

One Method That Will Transform Your CS Approach Forever, with Nieves Canada

With 17 years of experience across corporate, startup, and scale-up environments, Nieves Canada now leads Settlemint’s CS team, driven by a clear mission: to...

The Future of AI: 4 Lessons and Predictions from Rick van Esch

AI is dominating headlines and boardroom discussions. But according to Rick van Esch, CEO and co-founder of Structured AI, the conversation is often more...

Get Ready for SaaSiest Meetups in the Nordics and the UK! 

We’ve got something big lined up, SaaSiest-style, for all you B2B SaaS peers out there! Starting the week of November 18th, we’ll be visiting...

How SaaS Founders Can Fuel Growth Without Giving Away Equity, with Jannis Koehn

For startup founders, growth is the name of the game. Whether your mission is to change the world, build financial success, or both. But...

8 SaaS Finance Leaders on the 3 KPIs You Can’t Ignore in 2025

What’s on the horizon for the finance function in 2025? As we’re about to step into this new year, SaaS companies are facing a...

Bad Foundations: 3 Cloud Landing Zone Anti-Patterns to Avoid

Your cloud landing zone is the foundation of your cloud infrastructure. How you organize your resources and set up controls and policies will have...

How to Turn Your UX into a Revenue Machine, with Merel van der Lei

UX is more than just a design element; it’s becoming a growth driver. Merel van der Lei, CEO and CPO at Wyzetalk, made a...

162. Birte Steen, Fractional CRO, Centra – The unstoppable formula to drive scalability and growth in SaaS

In our latest episode, we’re joined by Birte Steen, the CRO at Centra and industry leader in SaaS. From her early days as a...

5 Reasons Why You’ll Fail with Your International Rollout, with Lisa-Miles Heal

Expanding internationally is an exciting milestone for any business, yet it’s also where many ambitious strategies unravel. Why? The challenges of scaling to new...

Sales-Led vs. Product-Led Growth: Which Strategy Drives Real Success?

Growth in SaaS today isn’t one-size-fits-all. To scale, companies have to decide: do they lean into a product-led growth strategy that lets users experience...

The 4 No-BS Strategies to Thrive as a Remote Leader, with Daniel Eisenberg

The rise of remote work has transformed the way organizations operate, collaborate, and grow. Daniel Eisenberg, Head of Expansion at Deel, has been at...

The 5-step Roadmap to High-Performing Teams, with Kevin “KD” Dorsey

Leadership is about guiding people, not managing them. Kevin "KD" Dorsey, CRO at Finally and Founder & CEO of Sales Leadership Accelerator, has refined...

161. Saahil Karkera, Vice President of Customer Success, Oaky – Here is how CS teams can make the most of the whitespace opportunity!

In this episode, we had an insightful conversation with Saahil Karkera, VP of Customer Success at Oaky, to explore how customer success is evolving...

How to Turn Customer Feedback into Product Gold, with Sander van Gelderen

The question “What do you want to eat next?” may seem straightforward, but the answer can be complex. It depends on your appetite, who’s...

B2B Sales Broken? Discover the Surprising Fix That Can Boost Your Deal-Closing Success, with Mimi Turner

For Mimi Turner, Head of Marketplace Innovation at LinkedIn, one burning question has fueled her work: What if B2B sales didn’t have to be...

Why Ignoring PLG Could Be Your Sales Team’s Biggest Mistake, with Vincent Jong

The conversation around product-led growth is everywhere. But for many companies, especially those already relying heavily on a sales-led motion, this buzz can feel...

Forget Traditional Metrics: This Is How to Elevate Employee Growth, with Barbra Gago

Barbra Gago, the CEO and Founder of Pando took the stage with a clear passion for the future of work. Having started her career...

9 RevOps Lessons You Didn’t Know You Needed with Evelina Petrova-op den Kelder

Ever felt like your B2B SaaS operations could use a little magic? Enter RevOps - a game-changing approach that’s transforming how companies scale and...

160. Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp – How to win the the SaaS Attention Economy!

In our latest episode of the SaaSiest podcast, Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp, shares how you need to adapt...

5 Key Tactics to Convert Pilot Projects into Paying Customers: Insights from Daan Assen, Founder of Swipeguide

For any entrepreneur in the B2B SaaS space, pilots can be both exciting and daunting. Having spent 25 years navigating this landscape, Daan Assen,...

5 ways you can leverage your CS org to drive ARR growth in 2025, with Emilie Dubau

At SaaSiest Amsterdam, Emilie Dubau shared invaluable insights on transforming Customer Success from a perceived cost centre into one of the biggest revenue generators...

159. Gauri Chawla, SVP Global Alliances Stibo Systems – Building Effective Partner Ecosystems for Growth

In our latest episode, Gauri Chawla dives into the pivotal role that partnerships play in fueling revenue growth for B2B SaaS companies. She shares...

Reflections from SaaSiest Amsterdam 2024

SaaSiest Amsterdam is officially wrapped up, and wow—what an unforgettable experience! Last year, SaaSiest was a one-day event with one stage, no exhibition, no...

158. Gabriela Warren, CMO, Puzzel – The Evolving Role of a CMO in Tech

In our latest episode of the SaaSiest podcast, Gabriela Warren, CMO of Puzzel, shares her journey from political science to leading marketing in tech. She emphasizes...

Felix Kruth’s Journey to CPO at Voyado: 5 Insights into Product Leadership

When Felix Kruth joined Voyado as Chief Product Officer, he had zero experience in B2B SaaS. His background was in building software, but this...

Scaling Success Advances Strategies for Customer Excellence with Jillian Sayuri Falconi

At SaaSiest, we celebrate leaders who push boundaries, and Jillian Sayuri Falconi, SVP of Customer Experience at Brandwatch, is a prime example. With over...

157. Gökçe Ceylan, Principal, Oxx – Decoding SaaS Success: Applying Math to Drive Strategy!

In this episode, we speak with Gökçe Ceylan, Principal, Oxx, the specialist SaaS investor. The firm's strategy is built around the concept of “Go-To-Market...

Building an Actionable Customer Health Score: 5 Key Steps to Success with Francisca Alliende

How do you build an actionable Customer Health Score? To tackle this question, Francisca Alliende, Senior Data Analyst at Mentimeter and keynote speaker at...

15 CS leaders on how to reduce churn in 2025

Customer churn continues to be one of the toughest hurdles for businesses. But as we approach 2025, the game is changing. Gone are the...

156. Adam Robinson, CEO, Retention.com & RB2B – How shall a CEO build a personal brand that drives business revenue!

In this episode, we speak with Adam Robinson, CEO, Retention.com & RB2B , 20m+ in combined ARR and growing at a fast rate, fueled by...

Reinvent or Die: Lessons in navigating the SaaS growth journey with Sinch’s Jonathan Bean

Growth in the SaaS world isn't a straight line. It's messy, full of crises, and, at times, downright chaotic. But those very crises present...

SaaSiest Amsterdam starter-pack: How to prepare like a pro

SaaSiest Amsterdam is just around the corner, and we couldn’t be more excited to welcome you to the SaaS event of the year! As...

“Joining SaaSiest is one of the best career decisions I’ve made.” – A conversation with Otto Cornels, Head of Customer Success, Mediaflow

We had the pleasure of sitting down with Otto Cornels, Head of Customer Success at Mediaflow, to chat about his journey with SaaSiest and...

155. Anthony Roux, Head of Product Developer Platform, Miro – How do you build a Developer Platform and Ecosystem around your core product?

In this episode, we speak with Anthony Roux, Head of Product Developer Platform at Miro, the AI-powered visual workspace that brings teams together to...

9 product leaders share their tips for introducing AI to your product

As AI rapidly evolves, the pressure is on for B2B SaaS companies to strategically integrate this powerful technology into their offerings. We spoke with...

3 tips for increasing your AWS savings

As companies of all sizes continue to grow, the scope of their cloud environments and resulting spend will only get bigger; as your operations...

154. Johan van Mil, Co-Founder & Managing Partner, Peak – What does it take to raise capital today for an early stage SaaS?

In this episode, we chat with Johan van Mil, Co-Founder and managing partner at Peak, a venture firm specializing in seed and pre-seed investments...

“SaaSiest is the best SaaS school ever” – A conversation with Celine Fosse, CMO & Co-Founder, Niimblr

No matter where you are on your SaaS journey, finding a supportive community can make all the difference. For Celine Fosse, the co-founder of...

How sports tactics can transform your team’s performance

What do sports and company growth have in common? Jennifer Montague, VP of Growth at Onomondo, shares her insights, drawing from her experience with...

Revenue Leaders Share 36 Strategies for Achieving Year-End Targets

As we approach the end of the year, the pressure to finalize deals and meet targets intensifies. To close strong in these final months,...

153. Kevin Goeminne, CEO, CHILI publish – How to win the Fortune 500 game!

In this episode, we speak with Kevin Goeminne, CEO of CHILI publish, an AI-powered creative platform that integrates into your MarTech stack to help...

SaaSiest and Float enter their third year of partnership

SaaSiest is thrilled to announce the extension of our partnership with Float for another two years. Over the past two years, Float has been...

12 SaaS Marketers Share 36 Quick Tips to Drive Revenue by Year-End!

As the year winds down, driving revenue is top-of-mind for every growth-focused marketer. We’ve gathered insights from 12 leading SaaS marketing professionals who reveal...

152. Daniel Eisenberg, Head of Expansion, Deel – How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

In our latest episode, we’re catching up with Daniel Eisenberg, Head of Expansion at Deel, to dive into how the company is shaking up...

How to optimize your pricing strategy – lessons from SaaSiest 2024

Pricing your product is one of the most critical and challenging decisions you'll make as a B2B SaaS leader. It’s a question that comes...

151. Jonas Jonsson, CEO, 4C Strategies – How a bundling of services and software can increase long-term Software ARR!

In this episode, we speak with Jonas Jonsson, CEO, 4C Strategies, the leading provider of organizational readiness and military training management solutions through their...

Here’s Why Your PLG Efforts Are Failing (and 9 Actions to Fix Them Today)

Imagine scaling your SaaS business beyond $10 million in annual recurring revenue without a sales team. Sounds too good to be true? It’s not...

150. Stijn Smet, Head of Customer Success, Whale – How the CS team can leverage product usage data to unlock future revenue!

In this episode, we speak with Stijn Smet, Head of Customer Success at Whale, the AI-powered software for documenting processes and training employees. It...

Balancing Profit and Growth: Does the Rule of X Give Us the Answer?

In a recent webinar we hosted, we delved into the intricate balance between profit and growth, guided by insights from Jannis Koehn, co-founder of...

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper – The Role of Product Marketing in Early-Stage Growth!

In this episode, we speak with Bas Willems, VP of Corporate and Product Marketing, DataSnipper, the Intelligent Automation Platform within Excel that accelerates the...

Joliene van Grieken, Founding Partner, The Growth Syndicate – How to Create Demand!

In this episode, we speak with Joliene van Grieken, Founding Partner, The Growth Syndicate, a collective of experienced growth leaders focused on helping B2B...

147. Erwin van der Vlist, Founder, Speakap – Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

In this episode, we speak with Erwin van der Vlist, Founder of Speakap, the employee experience platform that improves communication, facilitates better onboarding and...

146. Lise Tangen Hansen, Managing Director, Annalect Norway – How to get SaaS customers to accept price increases – 6-step formula!

In this episode, we speak with Lise Tangen Hansen, Managing Director, Annalect Norway, the marketing prediction and consumer insight company helping clients boost campaign...

145. Krzysztof Szyszkiewicz, Partner, Valueships – The importance of pricing and how it affects your profitability

In this episode, we speak with Krzysztof Szyszkiewicz, Partner at Valueships, the pricing consultancy firm that helps companies become more profitable by optimizing their...

144. Vladan Soldat, Founding Partner, Nobel Recruitment – How to attract your first VP of Sales in an early stage SaaS!

In this episode, we speak with Vladan Soldat, Founding Partner, Nobel Recruitment, the SaaS Sales Recruitment Agency that helps connect commercial talent with fast-growing...

Customer churn is still a real threat to SaaS!

But it doesn't have to be!  In a recent survey we did, SaaS companies were asked how customer churn has developed so far in 2024...

143. Sofia Alexus, CEO, Kundo – what can we learn from B2C when positioning and branding our B2B SaaS?

In this episode, we speak with Sofia Alexus, CEO, Kundo, the customer service platform that helps you simplify customer service with consolidated ticket management,...

142. Dirk Jonker, CEO & Founder, Crunchr – How to build for a market that is not fully defined?

In this episode, we speak with Dirk Jonker, CEO & Founder, Crunchr, the people analytics and reporting platform,  that layers on top of your...

141. Hatla F. Johnsen, CEO & Co-founder of uQualio – The benefits of running a lean, distributed, and outsourced team

In this episode, we speak with Hatla F. Johnsen, CEO of uQualio, the cloud-based Video Learning Platform designed to make it easy to start...

SaaSiest Euro Tour is here!

7 cities in 5 days! That is one intense week of SaaSiest meetups in Europe, starting the week of May 27th.  Here are the cities...

140. Haukur Hannesson, CEO, AGR – The journey from customized solutions into a traditional SaaS product

In this episode, we speak with Haukur Hannesson, CEO of AGR, the powerful and easy to use inventory optimisation platform which provides you with...

139. Helena Tivell, VP of People, Kognity – Leadership development – how to develop your leaders!

In this episode, we speak with Helena Tivell, VP of People, Kognity, the all-in-one digital teaching and learning platform - with interactive content, analytics,...

138. Daan Assen, Founder, SwipeGuide – How do you succeed with your customer pilot projects?

In this episode, we speak with Daan Assen, Founder, SwipeGuide, the platform that empowers frontline teams to connect knowledge, collaboratively solve problems, and continuously...

136. Ingrid Bonde Åkerlind, Principal, Oxx – You have Product-Market-Fit, now what?

In this episode, we speak with Ingrid Bonde Akerlind, Principal, Oxx, a specialist SaaS investor, who provides each entrepreneur with a support system of unique...

135. Markus Ståhlberg, CEO & Co-Founder, N.Rich – Outplay when you can’t Outspend!

In this episode, we speak with Markus Ståhlberg, CEO & Co-Founder, N.Rich, the Account-based GTM Platform best suited for fast-growing mid-market and enterprise companies....
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