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SaaS Trends 2025: Key Insights and Trends for SaaS Finance Leaders

Emelie Linheden - 0
Discover key SaaS finance trends for 2025 from 11 experts, highlighting AI, automation, and evolving subscription models for growth and efficiency. As we take a...
Thought leadership

Being a CMO Isn’t About Marketing – It’s About Business: Lessons from Puzzel’s Gabriela Warren

SaaSiest - 0
Stepping into the role of Chief Marketing Officer (CMO) is often seen as the pinnacle of a marketer’s career. You’ve mastered demand generation, brand...

How to Build a Winning Partner Strategy, with Jesper Larsen

5 ways to turn your CS team into a value-driven and revenue-focused powerhouse, with Emma Aidanpää-Salmi

5 steps to supercharge your growth engine, with Robin Izsak-Tseng

“Inside the Mind of the Man Who Made Meetings Fun Again”, with Johnny Warström, CEO, Mentimeter

Hitting 40m ARR with an AI-driven GTM motion, with Alina Vandenberghe

3 Ways to Build Habit-Forming User Onboarding Experiences, with Ramli John

How GenAI is Reshaping Business ROI, with Heta Pirttijärvi

Scaling to a Unicorn With a Community-First SaaS Strategy, with Bas Willems

“The SaaSiest network forces you to stay sharp” – A conversation with Patric Lindström, CSO at Videoly

 5 SaaS Case Studies That Will Change How You Scale Your Business, with Nathan Latka

Reinventing SDRs for Account-Based Growth, with Andrei & Vladimir

“It’s rare to find a space where everyone genuinely wants you to succeed” – A conversation with Sofia Sundbom, Chief People Officer, BIMobject

1 Billion Reasons to Go Product-Led, with Wes Bush

Stop Guessing! How Customer Feedback Can Shape Your Product’s Future, with Danielle Delahunty James

Why Adaptability Is the Secret Sauce Behind Scaling to $100M+, with Sabi Tolou

From $1M to $1B: The SaaS Growth Playbook You Can’t Afford to Ignore, with Jacco van der Kooij

How Miro’s Revenue Marketing is Changing the SaaS Game, with Lodewijk de Vries

Foleon’s Approach to Scalable, Human-Centric CS, with Martine van Deursen

Make Your Product Irresistible with Master Positioning, with April Dunford

How ClickUp’s Social Strategy Skyrocketed Followers from 33K to 500K, with Chris Cunningham

The 5-Step Formula to Success in the US, with Gilles Domartini

5 Asynchronous Tactics Every B2B Sales Team Must Adopt, with Koen Stam

From $1M to $100M: The Untold Playbook for Scaling B2B Success, with Joliene van Grieken

From Quick Wins to Enduring Impact: The Ultimate Product Strategy Framework, with Ruben van den Boogaard

5 Common Pricing Mistakes and How to Fix Them, with Kristoffer Cedfors

How to Make Smart Decisions When You Don’t Have All the Facts, with Marili’t Hooft Bolle

How Embracing Failure Led to a 54% Revenue Surge in CS, with Stijn Smet

One Method That Will Transform Your CS Approach Forever, with Nieves Canada

The Future of AI: 4 Lessons and Predictions from Rick van Esch

How SaaS Founders Can Fuel Growth Without Giving Away Equity, with Jannis Koehn

8 SaaS Finance Leaders on the 3 KPIs You Can’t Ignore in 2025

Bad Foundations: 3 Cloud Landing Zone Anti-Patterns to Avoid

How to Turn Your UX into a Revenue Machine, with Merel van der Lei

5 Reasons Why You’ll Fail with Your International Rollout, with Lisa-Miles Heal

Sales-Led vs. Product-Led Growth: Which Strategy Drives Real Success?

The 4 No-BS Strategies to Thrive as a Remote Leader, with Daniel Eisenberg

The 5-step Roadmap to High-Performing Teams, with Kevin “KD” Dorsey

How to Turn Customer Feedback into Product Gold, with Sander van Gelderen

B2B Sales Broken? Discover the Surprising Fix That Can Boost Your Deal-Closing Success, with Mimi Turner

Why Ignoring PLG Could Be Your Sales Team’s Biggest Mistake, with Vincent Jong

Forget Traditional Metrics: This Is How to Elevate Employee Growth, with Barbra Gago

9 RevOps Lessons You Didn’t Know You Needed with Evelina Petrova-op den Kelder

5 Key Tactics to Convert Pilot Projects into Paying Customers: Insights from Daan Assen, Founder of Swipeguide

5 ways you can leverage your CS org to drive ARR growth in 2025, with Emilie Dubau

Reflections from SaaSiest Amsterdam 2024

Felix Kruth’s Journey to CPO at Voyado: 5 Insights into Product Leadership

Scaling Success Advances Strategies for Customer Excellence with Jillian Sayuri Falconi

Building an Actionable Customer Health Score: 5 Key Steps to Success with Francisca Alliende

15 CS leaders on how to reduce churn in 2025

Reinvent or Die: Lessons in navigating the SaaS growth journey with Sinch’s Jonathan Bean

“Joining SaaSiest is one of the best career decisions I’ve made.” – A conversation with Otto Cornels, Head of Customer Success, Mediaflow

9 product leaders share their tips for introducing AI to your product

3 tips for increasing your AWS savings

“SaaSiest is the best SaaS school ever” – A conversation with Celine Fosse, CMO & Co-Founder, Niimblr

How sports tactics can transform your team’s performance

Revenue Leaders Share 36 Strategies for Achieving Year-End Targets

12 SaaS Marketers Share 36 Quick Tips to Drive Revenue by Year-End!

How to optimize your pricing strategy – lessons from SaaSiest 2024

Here’s Why Your PLG Efforts Are Failing (and 9 Actions to Fix Them Today)

Balancing Profit and Growth: Does the Rule of X Give Us the Answer?

Nick Mehta, CEO of Gainsight, shared his greatest lessons learned with the SaaSiest CEO community

What is your Time to the next Million in ARR?

6.8 months to close a €100k ACV deal!

Are Fractional Executives here to stay?

From Olympics to Float

9 Tips for Successful OKR Implementation: Achieving Alignment and Growth

Scale Your Revenue Growth With Effective Sales Coaching

What you didn’t know about OKRs

The transformation of a classic SaaS organization to a Revenue Organisation

Employers won’t have a choice but going hybrid – here’s why.

Demystifying Private Equity: The Benefits of Being Majority Owned by a Private Equity Fund for B2B SaaS CEOs

Successful Execution of the Last Resort: Layoffs in SaaS Companies

Unlocking Organizational Potential: Five Proven Steps to Maximize Execution

Holy grail or fool’s game? The fallacy of recurring revenue percentage maximization.

April Dunford: Building a Sales Story That Wins

Geo-expansion: Lessons learned from 3 real cases of going international!

Giles Whiting: Here’s why your go-to-market expansion is failing!

Fredrik Skantze: Choosing the Right Go-To-Market Channels

Susanne Rönnqvist Ahmadi: Global, Glocal, or Local!

Rasmus Holst: Best Distribution Strategy Wins

Why Your Nordics GTM Strategy Needs Compliance Built In

The secret to successfully outsourcing product development

Rav Dhaliwal: The Missing Piece of Software Sales

Now is the right time to implement analytics and reporting into your product

The State of Play in SaaS in 2023

April Dunford: Using Strategic Positioning to Unlock Growth in Noisy Markets

Three Strategies for Hiring High-Quality Talent in 2023

How to Leverage Relationships for Success 

How to recession-proof your company with organizational transparency

New Employees: The Elephant in the Room

Is usage-based pricing the best strategy for your company? 

It is a challenging time for most b2b SaaS brands right now. Budget cuts and layoffs make the headlines and marketing is in the...

The Rise of Revenue Operations

How to Scale Your CS Organization Successfully 

The Key Learnings from Pleo’s International Success Journey

Projections from 13 SaaS profiles on B2B SaaS in 2023 – AI, cost efficiency, team alignment…

POSITIONING AS A LEVER FOR GROWTH EFFICIENCY

Increase Alignment With a Strategic Message Map

ABOUT US

SaaSiest is a community-based initiative run by Thomas Sjöberg and Daniel Nackovski with the purpose of facilitating dialogue and knowledge exchange to help European B2B SaaS professionals and companies reach their full potential.

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