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Your Product Is Used. But Is It Worth Paying For?

For years, SaaS companies had a relatively straightforward way of proving that customers were getting value. Show that people are logging in. Show that adoption...

Your Market Doesn’t Need to Be Big. It Needs to Be Connected.

SaaS founders are taught to obsess over market size. Investors want enormous TAMs. Founders build decks showing billion-dollar opportunities. The bigger the market, the bigger...