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180. Anna Jäger, VP Marketing, Sinch – Size Matters & Speed Wins – How Sinch approached marketing in the U.S. market!

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In this episode, we’re joined by Anna Jäger, VP Marketing at Sinch, a global leader in customer communications with over $3B in revenue...
Podcast

How Atlassian Does Lifecycle Marketing: Lessons from Ashley Faus

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In the world of SaaS, acquisition is only the beginning. To drive real, sustainable growth, companies must master the full customer journey. On...

💡 Launching a New AI Product? Why Your First Step Should Be Finding Your Early Customer Profile (ECP)

177. Frederic Laziou, CEO, Puzzel – How to make the transition from a Feature Factory to an Outcome-Driven product approach!

176. Maja Lindström, CPO, Talentech – Lessons learned from 8 acquisitions – The CPO perspective!

175. Mie Elmkvist Schneider, VP Sales & CS, Queue-it – The Sales Leadership KPI Dashboard!

174. MC is in the house and here is why you should care!

173. Nataly Kelly, CMO, Zappi – AI or Die? How CMOs Can Prioritize AI Investments Under Pressure

172. Diane Wiredu, Founder, Lion Words – Message-Market Fit: How much does your message resonate with your customer?

171. Dirk Sahlmer, Head of Origination, SaaS Group – 3 reasons why nobody will buy your SaaS

170. Wendy Harris, Revenue Leadership Coach – What is the single most important trait to have as a Revenue leader?

169. Adam Holmgren, Head of Demand Gen, Rillion – A 3 step approach on how to run successful Linkedin Ad Campaigns!

168. Malin Schmidt, Founder & CEO, Kodiak Hub – Beating the Giants: 4 Principles to Outsmart the Big Players in your space!

167. Viktor Wrede, Co-founder and CSO, Scrive – Leveraging partnerships to scale SaaS growth

166. Christina-Tamara Grigorie & Henrik Berg, Verdane – AI’s Role in Shaping SaaS 2025

165. Samuel Winderö, Global Director of Marketing and Communication, Evernote Group – The power of early product marketing integration 

164. Angeley Mullins, Chief Commercial Officer, Resourcify – The one marketing strategy you’re missing

163. Matt Lerner, Founder & CEO, SYSTM – Why creating new categories could be killing your startup’s growth

162. Birte Steen, Fractional CRO, Centra – The unstoppable formula to drive scalability and growth in SaaS

161. Saahil Karkera, Vice President of Customer Success, Oaky – Here is how CS teams can make the most of the whitespace opportunity!

160. Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp – How to win the the SaaS Attention Economy!

159. Gauri Chawla, SVP Global Alliances Stibo Systems – Building Effective Partner Ecosystems for Growth

158. Gabriela Warren, CMO, Puzzel – The Evolving Role of a CMO in Tech

157. Gökçe Ceylan, Principal, Oxx – Decoding SaaS Success: Applying Math to Drive Strategy!

156. Adam Robinson, CEO, Retention.com & RB2B – How shall a CEO build a personal brand that drives business revenue!

155. Anthony Roux, Head of Product Developer Platform, Miro – How do you build a Developer Platform and Ecosystem around your core product?

154. Johan van Mil, Co-Founder & Managing Partner, Peak – What does it take to raise capital today for an early stage SaaS?

153. Kevin Goeminne, CEO, CHILI publish – How to win the Fortune 500 game!

152. Daniel Eisenberg, Head of Expansion, Deel – How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

151. Jonas Jonsson, CEO, 4C Strategies – How a bundling of services and software can increase long-term Software ARR!

150. Stijn Smet, Head of Customer Success, Whale – How the CS team can leverage product usage data to unlock future revenue!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper – The Role of Product Marketing in Early-Stage Growth!

Joliene van Grieken, Founding Partner, The Growth Syndicate – How to Create Demand!

147. Erwin van der Vlist, Founder, Speakap – Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

146. Lise Tangen Hansen, Managing Director, Annalect Norway – How to get SaaS customers to accept price increases – 6-step formula!

145. Krzysztof Szyszkiewicz, Partner, Valueships – The importance of pricing and how it affects your profitability

144. Vladan Soldat, Founding Partner, Nobel Recruitment – How to attract your first VP of Sales in an early stage SaaS!

143. Sofia Alexus, CEO, Kundo – what can we learn from B2C when positioning and branding our B2B SaaS?

142. Dirk Jonker, CEO & Founder, Crunchr – How to build for a market that is not fully defined?

141. Hatla F. Johnsen, CEO & Co-founder of uQualio – The benefits of running a lean, distributed, and outsourced team

140. Haukur Hannesson, CEO, AGR – The journey from customized solutions into a traditional SaaS product

139. Helena Tivell, VP of People, Kognity – Leadership development – how to develop your leaders!

138. Daan Assen, Founder, SwipeGuide – How do you succeed with your customer pilot projects?

136. Ingrid Bonde Åkerlind, Principal, Oxx – You have Product-Market-Fit, now what?

135. Markus Ståhlberg, CEO & Co-Founder, N.Rich – Outplay when you can’t Outspend!

134. Vincent Jong, VP Product, Dealfront – PLG and Human approach in symbiosis!

133. Janus Klok Matthesen, Co-founder and CTO, Pixelz – Is AI going to replace Software Engineers?

132. Martin Lidgard, Founder & CEO, Web Manuals – Design your future with strategic projects!

131. Nathan Latka, CEO, Founderpath – Get more customers and get them to pay more!

130. Liza Collin, Product Director, Visma – The rule of 78th – the real impact of a delay is much greater than you think!

129. Niclas Lilja, Founder & CEO, Younium – Going to the promised land for SaaS – the ups and downs!

128. Michael Versluis, CEO & Founder, Expansify – How to land your first customer in the US?

127. Mats Nyberg, CEO, Trippus Event Solutions – How to become an Event champion?

126. Jesper Larsen, Partner Director, Voyado – How to build Partnership Programs that drive real business value!

125. Andrei Zinkevich, Co-Founder, FullFunnel – The SDR model as you know it is dead!

124. Cedric Notz, CEO & Founder, Float – What is Revenue Based Funding and why its a good alternative to traditional funding?

123. Martin Geier, VP Sales EMEA, Miro – PLG + Sales motion for the win!

122. Rick van Esch, Managing Director, Sinch Engage – The Rollercoaster of SaaS Acquisitions!

121. Gustav Westman, CEO, Brightbid – Selling 3rd party products to efficiently validate a market need!

120. Ramli John, Author of ”Product-Led Onboarding” – Why does it matter for B2B SaaS companies?

119. Ferdinand Goetzen, CEO, Reveall – Selling your early stage SaaS!

118. Rob van den Heuvel, CEO, Sendcloud – The path to profitability – the key is increasing efficiency!

117. Robin Daniels, Chief Business & Product Officer, LMS365 – How to attract top talent – what is your role as a leader?

116. Riika Söderlund, CMO, Katana – How will the SaaS CMO allocate their budget in 2024?

115. Wes Bush, CEO, ProductLed.com – Here is why you struggle when adding a PLG motion to your current strategy?

114. Mick Weijers, Director Customer Success, Channext – How should you compensate your CSMs?

113. Marcus Wennmo, CEO, Eletive – Outbound Sales still works when done right!

112. Remco de Vries, VP Revenue Marketing, Gainsight – How to create an engaging Customer Community!

111. Heta Pirttijärvi, VP Product, Sievo – How to build product together with your customer!

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent – Product Launch Strategies – the right way to do it!

109. David Heinemeier Hansson, CTO, 37signals – Is it time to leave the cloud?

108. Evelien Sanders, Global Director Customer Success, GoodHabitz – Revenue Org = Marketing + Sales + Customer Success

107. Monica Elgemark, CMO, Oneflow – What can SaaS scaleups learn from traditional enterprise organizations?

106. Bastian Karweg, CEO, Dealfront – SaaS Merger – when 2 become 1!

105. Jacob Top Møller, Founder, Top Møller Venture & Consult – MEDDIC, the way to reverse engineer a purchase decision!

104. Bridget Harris, CEO & Co-Founder, YouCanBookMe – Reflections from a bootstrapping journey to $5M in ARR?

103. Nils Vold, Partner, Verdane – How will Generative AI transofrm B2B SaaS?

102. Osen Akkemik, Senior Director Customer Success, Genesys – How to avoid churn in your CS team!

101. Marie Ahlberg, CFO, Quinyx – Here’s how the CFO role evolves over time as your business grows?

100. Nick Mehta, CEO, Gainsight – Why are your customers staying with you?

99. Andreas Fabricius, Co-CEO & CCO, Playable – When the going gets tough – think fast, execute distinctively and learn from it!

98. Emma Aidanpää-Salmi, VP Customer Success, Relex Solutions- How should CSMs be measured?

97.Stine Mangor Tornmark, CEO & Co-founder, Openli – How a Community Led Growth approach change everything for the better!

96. Hélène Hulthin Hagnéré, Founder, SCHHH – Drop the win backs!

95. Katrine Rasmussen, CMO, Pixelz – What is the role of Event Marketing in your ABM strategy?

94. Linda Souza, Founder, 42muses – What is your Brand Archetype?

93. Vigleik Takle, CEO, Simployer – Don’t fail to maximise the potential that already resides within your existing staff!

92. Karl Fredrik Lund, CEO, Papirfly Group – What happens after M&A the contract is signed?

91. Sigrún Gunnhildardóttir, CPO, AGR – Going from On-Prem to SaaS!

90. Viktor Underwood, CEO, Quickchannel – How do you merge with your former competition?

89. Uku Tomikas, CEO, Messente Communications – What can B2B SaaS companies learn from the military?

88. Sigbjørn Nome, CEO & Co-Founder, Ignite Procurement – the power of multiple GTM motions in use at once!

87. April Dunford, Founder, Ambient Strategy – 5 steps to nail your unique position!

86. Patrick Olsson, CEO, Findity – White label to success!

85. Rasmus Holst, CEO, LMS365 – How to raise a $20 million A-round in times of recession!

84. Morten Klank, CEO, Bizbrains – The 3 month Diary of a new appointed CEO!

83. Mikkel Drucker, CEO, Netigate – What is it like working with a PE?

82. Mats Klaar, CEO, Viedoc – MVP vs Bugfree release, what does the customer want?

81. Christoffer Vikersveen Herheim, CEO & Co-Founder, Optio – Master your cashflow management to fuel growth!

80. Shameek Ghosh, CEO & Co-Founder, Trustrace – Building a company with a true global mindset!

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SaaSiest is a community-based initiative run by Thomas Sjöberg and Daniel Nackovski with the purpose of facilitating dialogue and knowledge exchange to help European B2B SaaS professionals and companies reach their full potential.

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