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Podcast

203. Kate Sygrove, Director of CS & Support, Mouseflow – Speak CFO: How CS Leaders Earn an Equal Seat at the Table

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In this episode, we’re joined by Kate Sygrove, Director of Customer Success at Mouseflow, the SaaS platform for website behavioral analytics. Mouseflow is a...
Podcast

202. Youssef Hounat, Head of Product, ComplianceWise – From Search Tool to Teammate: How Product Teams Should Really Use AI

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In this episode, we’re joined by Youssef Hounat, product leader, ex-auditor, and (unexpectedly) freestyle-rap-ready builder of tools for accountants. He went from training at...

201. Jeppe Schytte-Hansen, CEO, Omnidocs – Why 1+1 = 1.8 in M&A (Until It Suddenly Becomes 3)

200. Fabian Q. Veit, CEO, Make – 15× Revenue, 7× Team, Approaching 100m ARR: Inside Make.com’s Hypergrowth!

199. Pieter Boon, Co-founder, ImpactPilot – From “Check-Ins” to Impact: How Google’s Playbook Is Transforming CS in B2B SaaS!

198. Jakob Lilholm, Co-founder & CEO, Formalize – The S-Curve Bet: How to time product #2 before product #1 peaks?

197. Rav Dhaliwal, Investor and Limited Partner, Crane – CS Meets Revenue: AI, Agents, and the New Customer Success

196. Ines Lourenço, VP of Product Growth, Usercentrics. Growth = Product Distribution: How Usercentrics Hit €100M ARR with Activation-First Pods

195. Peter Sunna, CPO, Kognic – How We Win: Why Kognic’s CPO Ditched the Roadmap for a Strategy That Actually Aligns Teams

194. Frida Ahrenby, CMO, Rillion – From Zero to 10: How Frida Ahrenby Built a Lean, High-Output Marketing Team at Rillion

193. Barbara Matthews, Chief People Officer, Remote – Goodbye 6-Week Reviews. Hello 48 Hours. The Playbook for Modern Performance Reviews: Fast, Fair, and Scalable

192. Ruan Smit, Senior SEO Specialist, Sendcloud – From SEO to GEO: How to Win Visibility in the Age of AI Search!

191. Lukas Saari, CEO & Co-Founder, Tandem Health – SaaS isn’t just about technology, but about truly understanding the people you serve!

190. Marili ‘t Hooft – Bolle, CEO, Trengo – Leading with AI: How Trengo’s CEO Future-Proofs Teams and Culture

189. Sander Van Gelderen, CMO, Effectory – Why MQLs Aren’t Enough and How ABX Is Closing the Gap

188. Charles Tenot, CEO, Lemlist – How to Build an Efficient Executive Team

187. Scaling Smart, Staying Human: How HiBob Is Getting IPO-Ready with Ronni Zehavi

186. Jennifer Peters, Head of Customer Success, Vesper – Building a Customer Journey That Drives Retention

185. Emelie Linheden, VP Marketing, Younium – The Event Budget Playbook: What Actually Drives ROI

184. How should companies segment customers to drive better outcomes?

183. Søren Schønnemann, CEO, Factbird – The Hidden Growth Lever: How Strategic Hiring Fueled €10M ARR

182. Karel Callens, CEO & Founder, Luzmo – Stacking S-Curves: How Luzmo Future-Proofs SaaS Growth Through parallel thinking!

181. Why an Embedded Growth Strategy can be your Next Big Growth Lever

180. Anna Jäger, VP Marketing, Sinch – Size Matters & Speed Wins – How Sinch approached marketing in the U.S. market!

179. How Atlassian Does Lifecycle Marketing: Lessons from Ashley Faus

178. 💡 Launching a New AI Product? Why Your First Step Should Be Finding Your Early Customer Profile (ECP)

177. Frederic Laziou, CEO, Puzzel – How to make the transition from a Feature Factory to an Outcome-Driven product approach!

176. Maja Lindström, CPO, Talentech – Lessons learned from 8 acquisitions – The CPO perspective!

175. Mie Elmkvist Schneider, VP Sales & CS, Queue-it – The Sales Leadership KPI Dashboard!

174. MC is in the house and here is why you should care!

173. Nataly Kelly, CMO, Zappi – AI or Die? How CMOs Can Prioritize AI Investments Under Pressure

172. Diane Wiredu, Founder, Lion Words – Message-Market Fit: How much does your message resonate with your customer?

171. Dirk Sahlmer, Head of Origination, SaaS Group – 3 reasons why nobody will buy your SaaS

170. Wendy Harris, Revenue Leadership Coach – What is the single most important trait to have as a Revenue leader?

169. Adam Holmgren, Head of Demand Gen, Rillion – A 3 step approach on how to run successful Linkedin Ad Campaigns!

168. Malin Schmidt, Founder & CEO, Kodiak Hub – Beating the Giants: 4 Principles to Outsmart the Big Players in your space!

167. Viktor Wrede, Co-founder and CSO, Scrive – Leveraging partnerships to scale SaaS growth

166. Christina-Tamara Grigorie & Henrik Berg, Verdane – AI’s Role in Shaping SaaS 2025

165. Samuel Winderö, Global Director of Marketing and Communication, Evernote Group – The power of early product marketing integration 

164. Angeley Mullins, Chief Commercial Officer, Resourcify – The one marketing strategy you’re missing

163. Matt Lerner, Founder & CEO, SYSTM – Why creating new categories could be killing your startup’s growth

162. Birte Steen, Fractional CRO, Centra – The unstoppable formula to drive scalability and growth in SaaS

161. Saahil Karkera, Vice President of Customer Success, Oaky – Here is how CS teams can make the most of the whitespace opportunity!

160. Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp – How to win the the SaaS Attention Economy!

159. Gauri Chawla, SVP Global Alliances Stibo Systems – Building Effective Partner Ecosystems for Growth

158. Gabriela Warren, CMO, Puzzel – The Evolving Role of a CMO in Tech

157. Gökçe Ceylan, Principal, Oxx – Decoding SaaS Success: Applying Math to Drive Strategy!

156. Adam Robinson, CEO, Retention.com & RB2B – How shall a CEO build a personal brand that drives business revenue!

155. Anthony Roux, Head of Product Developer Platform, Miro – How do you build a Developer Platform and Ecosystem around your core product?

154. Johan van Mil, Co-Founder & Managing Partner, Peak – What does it take to raise capital today for an early stage SaaS?

153. Kevin Goeminne, CEO, CHILI publish – How to win the Fortune 500 game!

152. Daniel Eisenberg, Head of Expansion, Deel – How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

151. Jonas Jonsson, CEO, 4C Strategies – How a bundling of services and software can increase long-term Software ARR!

150. Stijn Smet, Head of Customer Success, Whale – How the CS team can leverage product usage data to unlock future revenue!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper – The Role of Product Marketing in Early-Stage Growth!

Joliene van Grieken, Founding Partner, The Growth Syndicate – How to Create Demand!

147. Erwin van der Vlist, Founder, Speakap – Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

146. Lise Tangen Hansen, Managing Director, Annalect Norway – How to get SaaS customers to accept price increases – 6-step formula!

145. Krzysztof Szyszkiewicz, Partner, Valueships – The importance of pricing and how it affects your profitability

144. Vladan Soldat, Founding Partner, Nobel Recruitment – How to attract your first VP of Sales in an early stage SaaS!

143. Sofia Alexus, CEO, Kundo – what can we learn from B2C when positioning and branding our B2B SaaS?

142. Dirk Jonker, CEO & Founder, Crunchr – How to build for a market that is not fully defined?

141. Hatla F. Johnsen, CEO & Co-founder of uQualio – The benefits of running a lean, distributed, and outsourced team

140. Haukur Hannesson, CEO, AGR – The journey from customized solutions into a traditional SaaS product

139. Helena Tivell, VP of People, Kognity – Leadership development – how to develop your leaders!

138. Daan Assen, Founder, SwipeGuide – How do you succeed with your customer pilot projects?

136. Ingrid Bonde Åkerlind, Principal, Oxx – You have Product-Market-Fit, now what?

135. Markus Ståhlberg, CEO & Co-Founder, N.Rich – Outplay when you can’t Outspend!

134. Vincent Jong, VP Product, Dealfront – PLG and Human approach in symbiosis!

133. Janus Klok Matthesen, Co-founder and CTO, Pixelz – Is AI going to replace Software Engineers?

132. Martin Lidgard, Founder & CEO, Web Manuals – Design your future with strategic projects!

131. Nathan Latka, CEO, Founderpath – Get more customers and get them to pay more!

130. Liza Collin, Product Director, Visma – The rule of 78th – the real impact of a delay is much greater than you think!

129. Niclas Lilja, Founder & CEO, Younium – Going to the promised land for SaaS – the ups and downs!

128. Michael Versluis, CEO & Founder, Expansify – How to land your first customer in the US?

127. Mats Nyberg, CEO, Trippus Event Solutions – How to become an Event champion?

126. Jesper Larsen, Partner Director, Voyado – How to build Partnership Programs that drive real business value!

125. Andrei Zinkevich, Co-Founder, FullFunnel – The SDR model as you know it is dead!

124. Cedric Notz, CEO & Founder, Float – What is Revenue Based Funding and why its a good alternative to traditional funding?

123. Martin Geier, VP Sales EMEA, Miro – PLG + Sales motion for the win!

122. Rick van Esch, Managing Director, Sinch Engage – The Rollercoaster of SaaS Acquisitions!

121. Gustav Westman, CEO, Brightbid – Selling 3rd party products to efficiently validate a market need!

120. Ramli John, Author of ”Product-Led Onboarding” – Why does it matter for B2B SaaS companies?

119. Ferdinand Goetzen, CEO, Reveall – Selling your early stage SaaS!

118. Rob van den Heuvel, CEO, Sendcloud – The path to profitability – the key is increasing efficiency!

117. Robin Daniels, Chief Business & Product Officer, LMS365 – How to attract top talent – what is your role as a leader?

116. Riika Söderlund, CMO, Katana – How will the SaaS CMO allocate their budget in 2024?

115. Wes Bush, CEO, ProductLed.com – Here is why you struggle when adding a PLG motion to your current strategy?

114. Mick Weijers, Director Customer Success, Channext – How should you compensate your CSMs?

113. Marcus Wennmo, CEO, Eletive – Outbound Sales still works when done right!

112. Remco de Vries, VP Revenue Marketing, Gainsight – How to create an engaging Customer Community!

111. Heta Pirttijärvi, VP Product, Sievo – How to build product together with your customer!

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent – Product Launch Strategies – the right way to do it!

109. David Heinemeier Hansson, CTO, 37signals – Is it time to leave the cloud?

108. Evelien Sanders, Global Director Customer Success, GoodHabitz – Revenue Org = Marketing + Sales + Customer Success

107. Monica Elgemark, CMO, Oneflow – What can SaaS scaleups learn from traditional enterprise organizations?

106. Bastian Karweg, CEO, Dealfront – SaaS Merger – when 2 become 1!

105. Jacob Top Møller, Founder, Top Møller Venture & Consult – MEDDIC, the way to reverse engineer a purchase decision!

104. Bridget Harris, CEO & Co-Founder, YouCanBookMe – Reflections from a bootstrapping journey to $5M in ARR?

103. Nils Vold, Partner, Verdane – How will Generative AI transofrm B2B SaaS?

ABOUT US

SaaSiest is a community-based initiative run by Thomas Sjöberg and Daniel Nackovski with the purpose of facilitating dialogue and knowledge exchange to help European B2B SaaS professionals and companies reach their full potential.

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