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Podcast

169. Adam Holmgren, Head of Demand Gen, Rillion – A 3 step approach on how to run successful Linkedin Ad Campaigns!

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Ready to crush your LinkedIn ads? In this episode, we sat down with Adam Holmgren, Head of Demand Gen at Rillion - the powerhouse behind...
Podcast

168. Malin Schmidt, Founder & CEO, Kodiak Hub – Beating the Giants: 4 Principles to Outsmart the Big Players in your space!

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In this episode, Malin Schmidt, founder and CEO of Kodiak Hub, takes us on her journey from the shipping and oil industries to building...

167. Viktor Wrede, Co-founder and CSO, Scrive – Leveraging partnerships to scale SaaS growth

166. Christina-Tamara Grigorie & Henrik Berg, Verdane – AI’s Role in Shaping SaaS 2025

165. Samuel Winderö, Global Director of Marketing and Communication, Evernote Group – The power of early product marketing integration 

164. Angeley Mullins, Chief Commercial Officer, Resourcify – The one marketing strategy you’re missing

163. Matt Lerner, Founder & CEO, SYSTM – Why creating new categories could be killing your startup’s growth

162. Birte Steen, Fractional CRO, Centra – The unstoppable formula to drive scalability and growth in SaaS

161. Saahil Karkera, Vice President of Customer Success, Oaky – Here is how CS teams can make the most of the whitespace opportunity!

160. Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp – How to win the the SaaS Attention Economy!

159. Gauri Chawla, SVP Global Alliances Stibo Systems – Building Effective Partner Ecosystems for Growth

158. Gabriela Warren, CMO, Puzzel – The Evolving Role of a CMO in Tech

157. Gökçe Ceylan, Principal, Oxx – Decoding SaaS Success: Applying Math to Drive Strategy!

156. Adam Robinson, CEO, Retention.com & RB2B – How shall a CEO build a personal brand that drives business revenue!

155. Anthony Roux, Head of Product Developer Platform, Miro – How do you build a Developer Platform and Ecosystem around your core product?

154. Johan van Mil, Co-Founder & Managing Partner, Peak – What does it take to raise capital today for an early stage SaaS?

153. Kevin Goeminne, CEO, CHILI publish – How to win the Fortune 500 game!

152. Daniel Eisenberg, Head of Expansion, Deel – How data-driven growth strategies are accelerating Deel’s path to $1 billion ARR!

151. Jonas Jonsson, CEO, 4C Strategies – How a bundling of services and software can increase long-term Software ARR!

150. Stijn Smet, Head of Customer Success, Whale – How the CS team can leverage product usage data to unlock future revenue!

149. Bas Willems, VP Corporate & Product Marketing, DataSnipper – The Role of Product Marketing in Early-Stage Growth!

Joliene van Grieken, Founding Partner, The Growth Syndicate – How to Create Demand!

147. Erwin van der Vlist, Founder, Speakap – Founder-Led Expansion: The Game-Changer for Successful U.S. Market Entry!

146. Lise Tangen Hansen, Managing Director, Annalect Norway – How to get SaaS customers to accept price increases – 6-step formula!

145. Krzysztof Szyszkiewicz, Partner, Valueships – The importance of pricing and how it affects your profitability

144. Vladan Soldat, Founding Partner, Nobel Recruitment – How to attract your first VP of Sales in an early stage SaaS!

143. Sofia Alexus, CEO, Kundo – what can we learn from B2C when positioning and branding our B2B SaaS?

142. Dirk Jonker, CEO & Founder, Crunchr – How to build for a market that is not fully defined?

141. Hatla F. Johnsen, CEO & Co-founder of uQualio – The benefits of running a lean, distributed, and outsourced team

140. Haukur Hannesson, CEO, AGR – The journey from customized solutions into a traditional SaaS product

139. Helena Tivell, VP of People, Kognity – Leadership development – how to develop your leaders!

138. Daan Assen, Founder, SwipeGuide – How do you succeed with your customer pilot projects?

136. Ingrid Bonde Åkerlind, Principal, Oxx – You have Product-Market-Fit, now what?

135. Markus Ståhlberg, CEO & Co-Founder, N.Rich – Outplay when you can’t Outspend!

134. Vincent Jong, VP Product, Dealfront – PLG and Human approach in symbiosis!

133. Janus Klok Matthesen, Co-founder and CTO, Pixelz – Is AI going to replace Software Engineers?

132. Martin Lidgard, Founder & CEO, Web Manuals – Design your future with strategic projects!

131. Nathan Latka, CEO, Founderpath – Get more customers and get them to pay more!

130. Liza Collin, Product Director, Visma – The rule of 78th – the real impact of a delay is much greater than you think!

129. Niclas Lilja, Founder & CEO, Younium – Going to the promised land for SaaS – the ups and downs!

128. Michael Versluis, CEO & Founder, Expansify – How to land your first customer in the US?

127. Mats Nyberg, CEO, Trippus Event Solutions – How to become an Event champion?

126. Jesper Larsen, Partner Director, Voyado – How to build Partnership Programs that drive real business value!

125. Andrei Zinkevich, Co-Founder, FullFunnel – The SDR model as you know it is dead!

124. Cedric Notz, CEO & Founder, Float – What is Revenue Based Funding and why its a good alternative to traditional funding?

123. Martin Geier, VP Sales EMEA, Miro – PLG + Sales motion for the win!

122. Rick van Esch, Managing Director, Sinch Engage – The Rollercoaster of SaaS Acquisitions!

121. Gustav Westman, CEO, Brightbid – Selling 3rd party products to efficiently validate a market need!

120. Ramli John, Author of ”Product-Led Onboarding” – Why does it matter for B2B SaaS companies?

119. Ferdinand Goetzen, CEO, Reveall – Selling your early stage SaaS!

118. Rob van den Heuvel, CEO, Sendcloud – The path to profitability – the key is increasing efficiency!

117. Robin Daniels, Chief Business & Product Officer, LMS365 – How to attract top talent – what is your role as a leader?

116. Riika Söderlund, CMO, Katana – How will the SaaS CMO allocate their budget in 2024?

115. Wes Bush, CEO, ProductLed.com – Here is why you struggle when adding a PLG motion to your current strategy?

114. Mick Weijers, Director Customer Success, Channext – How should you compensate your CSMs?

113. Marcus Wennmo, CEO, Eletive – Outbound Sales still works when done right!

112. Remco de Vries, VP Revenue Marketing, Gainsight – How to create an engaging Customer Community!

111. Heta Pirttijärvi, VP Product, Sievo – How to build product together with your customer!

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent – Product Launch Strategies – the right way to do it!

109. David Heinemeier Hansson, CTO, 37signals – Is it time to leave the cloud?

108. Evelien Sanders, Global Director Customer Success, GoodHabitz – Revenue Org = Marketing + Sales + Customer Success

107. Monica Elgemark, CMO, Oneflow – What can SaaS scaleups learn from traditional enterprise organizations?

106. Bastian Karweg, CEO, Dealfront – SaaS Merger – when 2 become 1!

105. Jacob Top Møller, Founder, Top Møller Venture & Consult – MEDDIC, the way to reverse engineer a purchase decision!

104. Bridget Harris, CEO & Co-Founder, YouCanBookMe – Reflections from a bootstrapping journey to $5M in ARR?

103. Nils Vold, Partner, Verdane – How will Generative AI transofrm B2B SaaS?

102. Osen Akkemik, Senior Director Customer Success, Genesys – How to avoid churn in your CS team!

101. Marie Ahlberg, CFO, Quinyx – Here’s how the CFO role evolves over time as your business grows?

100. Nick Mehta, CEO, Gainsight – Why are your customers staying with you?

99. Andreas Fabricius, Co-CEO & CCO, Playable – When the going gets tough – think fast, execute distinctively and learn from it!

98. Emma Aidanpää-Salmi, VP Customer Success, Relex Solutions- How should CSMs be measured?

97.Stine Mangor Tornmark, CEO & Co-founder, Openli – How a Community Led Growth approach change everything for the better!

96. Hélène Hulthin Hagnéré, Founder, SCHHH – Drop the win backs!

95. Katrine Rasmussen, CMO, Pixelz – What is the role of Event Marketing in your ABM strategy?

94. Linda Souza, Founder, 42muses – What is your Brand Archetype?

93. Vigleik Takle, CEO, Simployer – Don’t fail to maximise the potential that already resides within your existing staff!

92. Karl Fredrik Lund, CEO, Papirfly Group – What happens after M&A the contract is signed?

91. Sigrún Gunnhildardóttir, CPO, AGR – Going from On-Prem to SaaS!

90. Viktor Underwood, CEO, Quickchannel – How do you merge with your former competition?

89. Uku Tomikas, CEO, Messente Communications – What can B2B SaaS companies learn from the military?

88. Sigbjørn Nome, CEO & Co-Founder, Ignite Procurement – the power of multiple GTM motions in use at once!

87. April Dunford, Founder, Ambient Strategy – 5 steps to nail your unique position!

86. Patrick Olsson, CEO, Findity – White label to success!

85. Rasmus Holst, CEO, LMS365 – How to raise a $20 million A-round in times of recession!

84. Morten Klank, CEO, Bizbrains – The 3 month Diary of a new appointed CEO!

83. Mikkel Drucker, CEO, Netigate – What is it like working with a PE?

82. Mats Klaar, CEO, Viedoc – MVP vs Bugfree release, what does the customer want?

81. Christoffer Vikersveen Herheim, CEO & Co-Founder, Optio – Master your cashflow management to fuel growth!

80. Shameek Ghosh, CEO & Co-Founder, Trustrace – Building a company with a true global mindset!

79. Emil Sjödin, CEO & Co-Founder, Refined – Building a b2b SaaS company in another platform’s ecosystem!

78. Jakob Lunøe, CEO, Delogue – How to move from all-hands-on-deck to specializing!

77. Magnus Hultman, CEO, Safeture -You can’t cut corners!

76. Mikkel Novod, CEO, Clerk.io – How to finance 90 SDRs with 5m Euro in ARR

75.Urban Bucht, CEO, Hypergene – Your GTM and Pricing is a living element that requires catering to continuously!

74.Nils Olsson, CEO, Lime Technologies – How to successfully recruit and onboard 100 new staff members within a year!

73.Tapani Kyrki, CEO, Aurora Innovation – Lessons learned when going from 5M Euro to 15M Euro in ARR!

72. Michael Heiberg, CEO & Founder, Ocean.io – Remote selling – conquering the US market from Copenhagen!

71. Jarek Owczarek, CPO & Founder, Contractbook – How to stand out from a product perspective in a crowded space!

70. Giles Whiting, COO & MD, Forsta – This is why your US sales will fail!

69. Joel Hellermark, CEO & Founder, Sana – Organizational structure as a competitive advantage!

ABOUT US

SaaSiest is a community-based initiative run by Thomas Sjöberg and Daniel Nackovski with the purpose of facilitating dialogue and knowledge exchange to help European B2B SaaS professionals and companies reach their full potential.

Contact us: contact@saasiest.com

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