spot_img

144. Vladan Soldat, Founding Partner, Nobel Recruitment – How to attract your first VP of Sales in an early stage SaaS!

In this episode, we speak with Vladan Soldat, Founding Partner, Nobel Recruitment, the SaaS Sales Recruitment Agency that helps connect commercial talent with fast-growing...

Customer churn is still a real threat to SaaS!

But it doesn't have to be!  In a recent survey we did, SaaS companies were asked how customer churn has developed so far in 2024...

143. Sofia Alexus, CEO, Kundo – what can we learn from B2C when positioning and branding our B2B SaaS?

In this episode, we speak with Sofia Alexus, CEO, Kundo, the customer service platform that helps you simplify customer service with consolidated ticket management,...

142. Dirk Jonker, CEO & Founder, Crunchr – How to build for a market that is not fully defined?

In this episode, we speak with Dirk Jonker, CEO & Founder, Crunchr, the people analytics and reporting platform,  that layers on top of your...

141. Hatla F. Johnsen, CEO & Co-founder of uQualio – The benefits of running a lean, distributed, and outsourced team

In this episode, we speak with Hatla F. Johnsen, CEO of uQualio, the cloud-based Video Learning Platform designed to make it easy to start...

140. Haukur Hannesson, CEO, AGR – The journey from customized solutions into a traditional SaaS product

In this episode, we speak with Haukur Hannesson, CEO of AGR, the powerful and easy to use inventory optimisation platform which provides you with...

139. Helena Tivell, VP of People, Kognity – Leadership development – how to develop your leaders!

In this episode, we speak with Helena Tivell, VP of People, Kognity, the all-in-one digital teaching and learning platform - with interactive content, analytics,...

138. Daan Assen, Founder, SwipeGuide – How do you succeed with your customer pilot projects?

In this episode, we speak with Daan Assen, Founder, SwipeGuide, the platform that empowers frontline teams to connect knowledge, collaboratively solve problems, and continuously...

136. Ingrid Bonde Åkerlind, Principal, Oxx – You have Product-Market-Fit, now what?

In this episode, we speak with Ingrid Bonde Akerlind, Principal, Oxx, a specialist SaaS investor, who provides each entrepreneur with a support system of unique...

135. Markus Ståhlberg, CEO & Co-Founder, N.Rich – Outplay when you can’t Outspend!

In this episode, we speak with Markus Ståhlberg, CEO & Co-Founder, N.Rich, the Account-based GTM Platform best suited for fast-growing mid-market and enterprise companies....

Nick Mehta, CEO of Gainsight, shared his greatest lessons learned with the SaaSiest CEO community

After 10+ years as a CEO of Gainsight, considered to be the father of the CS function and now running a several hundred million...

134. Vincent Jong, VP Product, Dealfront – PLG and Human approach in symbiosis!

In this episode, we speak with Vincent Jong, VP Product, Dealfront, the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights...

What is your Time to the next Million in ARR?

Here is a fun KPI to track - What is your Time to the next Million in ARR? TTM = Time to Next MillionThis is...

From Olympics to Float

Today, I want to share a story very close to my heart—my journey from the snowy slopes of Switzerland to the boardroom of Float,...

133. Janus Klok Matthesen, Co-founder and CTO, Pixelz – Is AI going to replace Software Engineers?

In this episode, we speak with Janus Klok Matthesen, Co-founder and CTO, Pixelz, the post-production software for global brands, retailers, and photo studios, having...

132. Martin Lidgard, Founder & CEO, Web Manuals – Design your future with strategic projects!

Martin Lidgard, Founder & CEO, Web Manuals, the All-in-One Document Management System For Aviation Professionals that has bootstrapped past 10m Euro in ARR and...

131. Nathan Latka, CEO, Founderpath – Get more customers and get them to pay more!

In this episode, we speak with Nathan Latka, CEO, Founderpath, who helps founders get capital without having to raise equity. Founders connect their bank...

130. Liza Collin, Product Director, Visma – The rule of 78th – the real impact of a delay is much greater than you think!

In this episode, we speak with Liza Collin, Product Director, Visma, the group behind mission-critical business software for a more efficient and resilient society....

6.8 months to close a €100k ACV deal!

6.8 months! That is how long it takes to close a deal in the range of 50k-100k Euro ACV! About half of the companies in the...

129. Niclas Lilja, Founder & CEO, Younium – Going to the promised land for SaaS – the ups and downs!

In this episode, we speak with Niclas Lilja, Founder & CEO, Younium, the subscription management tool that integrates into your existing systems to streamline...

128. Michael Versluis, CEO & Founder, Expansify – How to land your first customer in the US?

In this episode, we speak with Michael Versluis, CEO & Founder, Expansify, the GTM agency helping European SaaS companies to a successful market entry...

127. Mats Nyberg, CEO, Trippus Event Solutions – How to become an Event champion?

In this episode, we speak with Mats Nyberg, CEO, Trippus Event Solutions, the event platform that enables organizers of events, conferences, trade fairs, and...

126. Jesper Larsen, Partner Director, Voyado – How to build Partnership Programs that drive real business value!

In this episode, we speak with Jesper Larsen, Partner Director, Voyado, the loyalty platform, Voyado unifies data and insights so marketers can understand their...

SaaSiest Benchmark Report 2024 is here – Fresh and hot numbers for you!

Are you top or bottom percentile - find out today! The numbers you need to stress test your B2B SaaS are finally here! The SaaSiest...

125. Andrei Zinkevich, Co-Founder, FullFunnel – The SDR model as you know it is dead!

In this episode, we speak with Andrei Zinkevich, Co-Founder, FullFunnel, the famous ABM and full-funnel marketing consulting agency that helps B2B tech companies with...

124. Cedric Notz, CEO & Founder, Float – What is Revenue Based Funding and why its a good alternative to traditional funding?

In this episode, we speak with Cedric Notz, CEO & Founder of Float, a Capital-as-a-Service, that offers non-dilutive growth funding to European SaaS and...

Europe’s largest B2B SaaS CEO network reaches new heights!

The SaaSiest CEO network kickstarts again with more than 100+ CEOs from the Nordics, Baltics and Benelux! For the 3rd consecutive year we’ll be...

123. Martin Geier, VP Sales EMEA, Miro – PLG + Sales motion for the win!

In this episode, we speak with Martin Geier, VP EMEA Sales, Miro, the visual workspace for innovation that enables distributed teams to create the...

Are Fractional Executives here to stay?

Is it just us are have you also noticed the rise of Fractional Executives in B2B SaaS? It seems like every week we get...

122. Rick van Esch, Managing Director, Sinch Engage – The Rollercoaster of SaaS Acquisitions!

In this episode, we speak with Rick van Esch, Managing Director, Sinch Engage, the Customer Communications Cloud that helps businesses deliver unified, personalized experiences...

121. Gustav Westman, CEO, Brightbid – Selling 3rd party products to efficiently validate a market need!

In this episode, we speak with Gustav Westman, CEO, Brightbid, an AdTech company creating results on Paid Search Ads with AI and automation We talked...

Ellen Marie Nyhus: Leadership and cultures as core growth drivers in SaaS businesses

At SaaSiest 2023, Ellen Marie Nyhus, CEO of Verdane Elevate, gave an insightful presentation on the key role of leadership, culture, and people in...

120. Ramli John, Author of ”Product-Led Onboarding” – Why does it matter for B2B SaaS companies?

In this episode, we speak with Ramli John, Author of "Product-Led Onboarding” We talked with Ramli about why Product-Led Onboarding is important for many B2B...

SaaSiest 2024 – The Ultimate B2B SaaS Experience in the Nordics

SaaSiest is the largest B2B SaaS event in the Nordic region. Meet 1200 CEOs, Founders, Executives, SaaS professionals, and VCs at this community event....

119. Ferdinand Goetzen, CEO, Reveall – Selling your early stage SaaS!

In this episode, we speak with Ferdinand Goetzen, CEO, Reveall, the product management platform that helps teams create better alignment between their product strategy and...

Will Ballance: How to build a beloved brand through giving

Before you can get something, you often have to start by giving. One company that has excelled at creating a beloved brand – building...

118. Rob van den Heuvel, CEO, Sendcloud – The path to profitability – the key is increasing efficiency!

In this episode, we speak with Rob van den Heuvel, CEO, Sendcloud, the all-in-one shipping platform that helps online retailers save time on shipping...

117. Robin Daniels, Chief Business & Product Officer, LMS365 – How to attract top talent – what is your role as a leader?

In this episode, we speak with Robin Daniels, Chief Business & Product Officer, LMS365, the cloud-based learning platform built into Microsoft 365 with millions...

Leveraging your organization’s ecosystem to accelerate growth and improve performance across the different teams

At SaaSiest 2023, Alexis Petrichos, Director of Strategic Partnerships and Ecosystem Marketing at Chili Piper, shared how Chili Piper is leveraging the company’s ecosystem...

116. Riika Söderlund, CMO, Katana – How will the SaaS CMO allocate their budget in 2024?

In this episode, we speak with Riika Söderlund, CMO, Katana, the platform that optimizes inventory levels and manages all your sales channels with cloud...

SaaSiest Jobs Day 2023 recap

Last week we arranged the SaaSiest Jobs Day for the second time ever. It was a great day filled with networking between talent and...

115. Wes Bush, CEO, ProductLed.com – Here is why you struggle when adding a PLG motion to your current strategy?

In this episode, we speak with Wes Bush, CEO, ProductLed.com, the PLG agency behind the ProductLed System™ which has generated more than $1B in self-serve...

PLG to unlock happier customers, NRR, and stronger unit economics

Haresh Bajaj, VP of Product Growth at business spending management company Pleo, gave an insightful presentation at SaaSiest 2023 on how to leverage product-led...

114. Mick Weijers, Director Customer Success, Channext – How should you compensate your CSMs?

In this episode, we speak with Mick Weijers, Director Customer Success, Channext, the partner marketing engagement platform that scales and measures through-partner marketing and...

ABM in action

Account-based marketing (ABM) has become an increasingly popular strategy for B2B companies looking to land big enterprise deals. At SaaSiest 2023, Katrine Rasmussen, CMO...

113. Marcus Wennmo, CEO, Eletive – Outbound Sales still works when done right!

In this episode, we speak with Marcus Wennmo, CEO, Eletive, the fast-growing People Success platform that allows companies to measure and increase engagement and performance in...

Scalability trumps profitability

Scaling a B2B SaaS business profitably requires careful strategy and execution. At SaaSiest 2023, Michael Jerlin, COO of Voyado, shared insights from more than...

112. Remco de Vries, VP Revenue Marketing, Gainsight – How to create an engaging Customer Community!

In this episode, we speak with Remco de Vries, VP Revenue Marketing, Gainsight, the Customer Success & Engagement platform that has pioneered the CS...

111. Heta Pirttijärvi, VP Product, Sievo – How to build product together with your customer!

In this episode, we speak with Heta Pirttijärvi, VP of Product, Sievo, the SaaS procurement analytics solutions which include: Spend Analysis, Savings Lifecycle, Contract...

9 Tips for Successful OKR Implementation: Achieving Alignment and Growth

Some people I talk to aren't big fans of OKRs. They find them too complicated to put into practice, with teams sticking to their...

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent – Product Launch Strategies – the right way to do it!

In this episode, we speak with Ashley Herbert Popa, Global Director of Product Marketing, Tellent, the Talent Management Suite, that enables People teams to...

109. David Heinemeier Hansson, CTO, 37signals – Is it time to leave the cloud?

In this episode, we speak with David Heinemeier Hansson, CTO, 37signals, who built Basecamp, Hey, and created Ruby on Rails! We talked with David about...

The Hard Truth About PLG

Product-led growth (PLG) has become a popular strategy for many B2B SaaS startups. The idea is to get users hooked on your product first...

Scale Your Revenue Growth With Effective Sales Coaching

Every SaaS founder knows that sales are critical to revenue which is critical to growth which is critical to success. In the early days,...

The Golden Nugget – Customer Marketing for Profitable Growth

Customer experience has been a hot topic for decades, but it’s now more critical than ever, according to Lotta Forså, Customer and Partner Marketing...

108. Evelien Sanders, Global Director Customer Success, GoodHabitz – Revenue Org = Marketing + Sales + Customer Success

In this episode, we speak with Evelien Sanders, Global Director Customer Success, GoodHabitz, the learning platform used by companies worldwide to support the personal development of their...

What you didn’t know about OKRs

Is your SaaS running on OKRs yet? If not, it's about time to start looking into what the leading SaaS goal-setting framework can offer...

SaaSiest Amsterdam – SaaS, Community, and Bitterballen!

SaaSiest is coming to Amsterdam and we are doing it the only way we know! 100% B2B SaaS - 100% Community - 100% great...

The Memorable Marketing Formula: Winning in a Crowded Market

Todd Clouser, AKA the “worst marketer in the world” at Lavender, let us in on a little secret at SaaSiest 2023, namely his secret...

107. Monica Elgemark, CMO, Oneflow – What can SaaS scaleups learn from traditional enterprise organizations?

In this episode, we speak with Monica Elgemark, CMO, Oneflow, the platform that automates the entire contract process from start to finish, all in...

106. Bastian Karweg, CEO, Dealfront – SaaS Merger – when 2 become 1!

In this episode, we speak with Bastian Karweg, CEO, Dealfront, the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights they need...

4 areas to scale your CS organization

Customer success can either be the most reliable source of revenue for a company or an expensive cost center. In her SaaSiest 2023 presentation,...

105. Jacob Top Møller, Founder, Top Møller Venture & Consult – MEDDIC, the way to reverse engineer a purchase decision!

In this episode, we speak with Jacob Top Møller, Founder, Top Møller Venture & Consult, about MEDDIC and why it has grown so popular...

Selling B2B in ’23: How to Avoid Losing Deals & Influence Internal Buying Conversations When You’re Not in the Room!

Sales reps don't close deals. Buyers do.  Most of the make-or-break moments that happen in the B2B sales process – the debates, the decisions amongst...

104. Bridget Harris, CEO & Co-Founder, YouCanBookMe – Reflections from a bootstrapping journey to $5M in ARR?

In this episode, we speak with Bridget Harris, CEO & Co-Founder, YouCanBookMe, the scheduling and booking platform that is fully customizable to each and...

103. Nils Vold, Partner, Verdane – How will Generative AI transofrm B2B SaaS?

In this episode, we speak with Nils Vold, Partner, Verdane, the equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe...

Tim Hurst: Creating a High-Impact RevOps Team to Maximise Your Growth

In his SaaSiest 2023 presentation, “Creating a High-Impact RevOps Team to Maximise Your Growth,” Funnel.io’s VP of RevOps, Tim Hurst, answers some of the...

102. Osen Akkemik, Senior Director Customer Success, Genesys – How to avoid churn in your CS team!

In this episode, we speak with Osen Akkemik, Senior Director Customer Success, Genesys, the all-in-one Experience as a Service Platform that manages billions of...

The transformation of a classic SaaS organization to a Revenue Organisation

Like many other industries, the SaaS industry is also evolving over time. Right now, it is undergoing a transition in how to structure the...

101. Marie Ahlberg, CFO, Quinyx – Here’s how the CFO role evolves over time as your business grows?

In this episode, we speak with Marie Ahlberg, CFO, Quinyx, the all-in-one Frontline Platform that helps over one million workers keep track of their daily...

Employers won’t have a choice but going hybrid – here’s why.

“But now as the pandemic is over - isn’t remote work dead?” My simple response to that is: no. How can I be so...

100. Nick Mehta, CEO, Gainsight – Why are your customers staying with you?

In this episode, we speak with Nick Mehta, CEO, Gainsight,  the Customer Success & Engagement platform that has pioneered the CS profession, a powerhouse...

So Long SaaS Nordic – Say “Hello!” to SaaSiest

I hope you are sitting down for this one! What you have come to know as SaaS Nordic will from now on be called...

Demystifying Private Equity: The Benefits of Being Majority Owned by a Private Equity Fund for B2B SaaS CEOs

As a B2B SaaS CEO, you may reach a stage in your company's development where a different ownership structure becomes a viable option. While...

99. Andreas Fabricius, Co-CEO & CCO, Playable – When the going gets tough – think fast, execute distinctively and learn from it!

In this episode, we speak with Andreas Fabricius, Co-CEO & CCO, Playable,  is a platform that powers over 650 global brands designed to build playable...

Successful Execution of the Last Resort: Layoffs in SaaS Companies

In challenging economic times, Software as a Service (SaaS) executives may find themselves facing the difficult decision of implementing layoffs as a last resort...

98. Emma Aidanpää-Salmi, VP Customer Success, Relex Solutions- How should CSMs be measured?

In this episode, we speak with Emma Aidanpää-Salmi, VP Customer Success, Relex Solutions, the unified supply chain and retail planning platform that helps retailers...

Linda Souza: Fuel growth without blowing up your burn rate (a how-to guide)

Most B2B SaaS marketers face the same challenge – ambitious goals, short timelines, limited budget, small teams., and a renewed demand for capital-efficient growth...

Unlocking Organizational Potential: Five Proven Steps to Maximize Execution

In today's highly competitive business landscape, the ability to execute on strategies and deliver results is crucial for the success of any organization. It...

Speaker Drop 2 – SaaSiest Digital 2023

We are happy to announce the second batch of awesome speakers that will be taking the stage at SaaSiest Digital 2023. Don’t miss this...

Holy grail or fool’s game? The fallacy of recurring revenue percentage maximization.

The higher my recurring revenue percentage, the more predictable my revenue, and the more likely my investors are to fund my company’s growth. Right?  Wrong....

97.Stine Mangor Tornmark, CEO & Co-founder, Openli – How a Community Led Growth approach change everything for the better!

In this episode, we speak with Stine Mangor Tornmark, CEO & Co-founder, Openli, the compliance platform that helps its customers scale their privacy efforts...

96. Hélène Hulthin Hagnéré, Founder, SCHHH – Drop the win backs!

In this episode, we speak with Hélène Hulthin Hagnéré, Founder, SCHHH, a Customer Success consultancy supporting organizations to transform their CS journey. We talk with Hélène about all...

April Dunford: Building a Sales Story That Wins

Only April Dunford can turn buying a toilet into a deeply insightful take on how to build a better sales pitch for B2B software....

95. Katrine Rasmussen, CMO, Pixelz – What is the role of Event Marketing in your ABM strategy?

In this episode, we speak with Katrine Rasmussen, CMO, Pixelz, a post-production platform for brands, retailers, and photo studios across the globe. Combining AI,...

Geo-expansion: Lessons learned from 3 real cases of going international!

Our first panel of SaaSiest 2023 featured three amazing co-founders with significant experience with the trials and tribulations of going international. Meet our geo-expansion panel Andreas...

94. Linda Souza, Founder, 42muses – What is your Brand Archetype?

In this episode, we speak with Linda Souza, Founder, 42muses, the marketing leader and GTM advisor with over 20 years of experience building and...

Giles Whiting: Here’s why your go-to-market expansion is failing!

Giles Whiting, COO & Managing Director of Forsta and US Operating Advisor for Verdane, started off his SaaSiest 2023 presentation with a dream: a...

Fredrik Skantze: Choosing the Right Go-To-Market Channels

In his SaaSiest 2023 presentation, “Choosing the Right Go-To-Market Channels,” Fredrik Skantze, CEO and founder of Funnel.io, took us through a framework for determining...

93. Vigleik Takle, CEO, Simployer – Don’t fail to maximise the potential that already resides within your existing staff!

In this episode, we speak with Vigeik Takle, CEO, Simployer, the all-in-one HR tech platform with more than 15000 customers serving over 1.2m users.  We...

Susanne Rönnqvist Ahmadi: Global, Glocal, or Local!

Today, we are more global than ever before. Our purchasing behavior is also more similar than it's ever been. So does that mean that...

92. Karl Fredrik Lund, CEO, Papirfly Group – What happens after M&A the contract is signed?

In this episode, we speak with Karl Fredrik Lund, CEO, of Papirfly Group, the all-in-one brand management platform that empowers everyone working within your business to create...

Speaker Drop 1 – SaaSiest Digital 2023

We are happy to announce the first batch of awesome speakers that will be taking the stage at SaaSiest Digital 2023. Don't miss this...

Rasmus Holst: Best Distribution Strategy Wins

Rasmus Holst, CEO of LMS365, could have aptly titled his SaaSiest 2023 talk, “How to expand your company on someone else's balance sheet.” His...

Why Your Nordics GTM Strategy Needs Compliance Built In

Many companies fail at launching campaigns, projects, or products, chalk it up as experience, and then move on to the next. But what if...

91. Sigrún Gunnhildardóttir, CPO, AGR – Going from On-Prem to SaaS!

In this episode, we speak with Sigrún Gunnhildardóttir, CPO, AGR, the demand and supply chain software out of Iceland helping businesses manage their supply chain. We talk...

The secret to successfully outsourcing product development

Sometime in the 80s, Kodak, a photography giant, approached IBM, a leading tech enabler, to design and set up their data center.   Building something digital...

90. Viktor Underwood, CEO, Quickchannel – How do you merge with your former competition?

In this episode, we speak with Viktor Underwood, CEO, Quickchannel, the all-in video platform for streaming, recording, and web-tv solutions. The solutions offer organizations...

Rav Dhaliwal: The Missing Piece of Software Sales

“Recovering software executive” and venture capital investor and advisor Rav Dhaliwal contends that there is a missing piece in how we do software sales,...

Now is the right time to implement analytics and reporting into your product

In today's economic climate, businesses are looking for ways to cut costs and optimize operations. One area that is often targeted is software and...
- Advertisement -spot_img