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SaaSiest Community Member of the Week – John Robertsson 🩷

This week’s SaaSiest Community Member of the week is John Robertsson, Chief Product Officer at Mediaflow. John has been a familiar face in the...

Your Product Is Used. But Is It Worth Paying For?

For years, SaaS companies had a relatively straightforward way of proving that customers were getting value. Show that people are logging in. Show that adoption...

SaaSiest Community Member of the Week – Parul Sharma 🩷

This week’s SaaSiest Community Member of the week is Parul Sharma, CCO at Viedoc. Parul is about as SaaSy as they come! As a...

Your Market Doesn’t Need to Be Big. It Needs to Be Connected.

SaaS founders are taught to obsess over market size. Investors want enormous TAMs. Founders build decks showing billion-dollar opportunities. The bigger the market, the bigger...

SaaSiest Community Member of the Week – Andreas Obel 🩷

This week’s SaaSiest Community Member of the week is Andreas Obel. Andreas has been a part of the SaaSiest Executive Network for three consecutive...

Awareness Isn’t Enough. Your Brand Needs to Be Buyable.

For years, B2B marketing has been built around a simple assumption: if enough of the right people know your brand, sales can do the...

Your Pricing Problem Probably Isn’t Pricing

When SaaS companies struggle with pricing, the first instinct is usually to look at the pricing itself. Should we move to usage-based pricing?Do we have...

SaaSiest Community Member of the Week – Sam Jenks 🩷

This week’s SaaSiest Community Member of the week is Sam Jenks, Chief Revenue Officer at Kodiak Hub. Sam has been an active part of...

The Real AI Advantage Is Human

If you've listened to enough AI discussions over the past year, you've probably heard the same prediction repeated over and over again. Companies will become...

SaaSiest Community Member of the Week – Karolina Lells 🩷

This week’s SaaSiest Community Member of the week is Karolina Lells, VP of Sales at Occtoo. Karolina has been a familiar face in the...

AI Can Copy Your Product. It Can’t Copy Your Scar Tissue.

For years, SaaS companies have treated software as their biggest competitive advantage. Build better features. Create a better user experience. Ship faster than everyone else....

SaaSiest Community Member of the Week – Andreas Olsson 🩷

This week’s SaaSiest Community Member of the week is Andreas Olsson, Senior Vice President Product at Voyado. You can't be more of an "OG"...

Your Company Doesn’t Need More Strategy. It Needs Better Alignment.

For most SaaS founders, strategy feels like something you worry about later. First you build the product. Then you find customers. Then you survive. Somewhere...

SaaSiest Community Member of the Week – Peter Sunna 🩷

This week’s SaaSiest Community Member of the week is Peter Sunna, Chief Product Officer at Kognic. You might recognize Peter from the SaaSiest 2023...

Your Next Customer Won’t Be Human.

For decades, SaaS companies have obsessed over the same question: How do we build better software for people? We invest in beautiful user interfaces, intuitive workflows,...

SaaSiest Community Member of the Week – Marie Ahlberg 🩷

This week’s SaaSiest Community Member of the week is Marie Ahlberg, CFO at Fortnox. Marie is as SaaSy as you can be - participating...

SaaSiest Munich: our first stop in DACH

On 18 June, we ran our first SaaSiest event in the DACH region. We chose Munich on purpose. It is one of the strongest...

AI Is Breaking SaaS Pricing. Most Companies Haven’t Realized It Yet.

For years, SaaS pricing was relatively straightforward. Build software, charge a subscription, grow adoption, and expand accounts over time. While companies experimented with different packaging...

SaaSiest Community Member of the Week – Øystein Ellingbø 🩷

This week’s SaaSiest Community Member of the week is Øystein Ellingbø, CTO at Ardoq. Øystein has been a member of the SaaSiest CTO Network...

Your Customers Are Sitting on Your Biggest Growth Channel. Most SaaS Companies Ignore It.

For most SaaS companies, growth still starts in the same place: more ads, more outbound, more SEO, more pipeline generation. When growth slows, the instinct...

SaaSiest Community Member of the Week – Gabriela Atkinson🩷

This week’s SaaSiest Community Member of the week is Gabriela Atkinson, Chief Marketing Officer at Puzzel. Gabriela is a real SaaSiest superstar, having been...

214. Daniel Thulfaut, Head of Product at saas.group – Why AI Is Killing Traditional Product Management

In this episode, we sit down with Daniel Thulfaut, Head of Product at saas.group, one of Europe's most active SaaS acquirers. With 24 companies...

213. Artti Aurasmaa, CEO of Staria – Why the CFO Is Becoming the Most Strategic Role in SaaS

In this episode we sit down with Artti Aurasmaa, CEO of Staria, to discuss how the CFO role is evolving from financial reporting to...

AI Is Destroying the SaaS Playbook. The Winners Will Become More Human, Not Less.

For the last 10 years, SaaS leaders have operated from a fairly predictable playbook. Build software that automates a business process. Sell subscriptions. Add seats....

SaaSiest Community Member of the Week – Arash Sundin Alidoost 🩷

This week’s SaaSiest Community Member of the week is Arash Sundin Alidoost, Chief Commercial Officer at Fortnox. Arash has been a highly valued member...

SaaSiest Community Member of the Week – Polly Hussain 🩷

This week's SaaSiest Community Member of the week is Polly Hussain, Chief Commercial Officer at Bjorn Lunden. Polly has been a member of the...

212. George Storm, CRO at N.rich – Why your SaaS Forecasting Is Broken & Inaccurate

In this episode, we’re joined by George Storm, CRO at N.rich, for a conversation about why traditional B2B SaaS forecasting is no longer good...

What AI native marketing means at Lovable

That is where the next generation of SaaS winners will emerge. A year ago, Johanna Ydergård was sitting in the audience at SaaSiest as...

Lessons from Scaling Enterprise Sales at Sievo

Sammeli Sammalkorpi has spent more than two decades selling enterprise software to some of the largest companies in the world. And after listening to...

SaaSiest Community Member of the Week – Anna Modin 🩷

This week's member of the week is Anna Modin, Chief Revenue Officer at Stratsys. Anna has been a key member of the SaaSiest community...

When Everyone Can Build, What Makes a Great Product?

Dave Killeen walked onto the SaaSiest stage wearing AI-powered glasses that streamed his speaker notes directly into his field of vision. It was a...

Five years in, still pink, still the same idea

SaaSiest started in late 2020 as a podcast between two friends who wanted an excuse to talk to interesting SaaS people. That was the...

SaaSiest Community Member of the Week – Francesca Negri Smedberg 🩷

This week’s SaaSiest Community member of the week is Francesca Negri Smedberg, CPO at Enento Group. A Seasoned CPO always ready to share and...

From IT Budgets to People Budgets: A New SaaS Opportunity?

Over the past month, I’ve spoken with several SaaS CEOs across Europe. Different companies, same underlying sentiment: It’s tough out there. There is growth, but...

211. The SaaS Apocalypse? Massimo Arrigoni Says No

In this episode, we’re joined by Massimo Arrigoni, CEO of Beefree, the content creation platform behind thousands of SaaS products and one of the...

SaaSiest Community Member of the Week – Sofia Hylén 🩷

This week’s SaaSiest Community member of the week is Sofia Hylén, Chief Operating Officer at BIMobject. We are very greatful to have Sofia as...

SaaSiest 2026 – The Ultimate B2B SaaS Experience is back for the 5th year anniversary!

The SaaSiest Conference is turning FIVE 🎉and for our anniversary year, we’re going all in. On May 5-6, 2026 in Malmö, Sweden, SaaSiest 2026...

SaaSiest Community Member of the Week – Erling Linde 🩷

This week’s SaaSiest Community member of the week is Erling Linde, Founder and CEO of Flowcase. Erling is a true star in the SaaSiest...

SaaSiest Community Member of the Week – Dan Kelly 🩷

This week’s SaaSiest Community member of the week is Dan Kelly, Chief Revenue Officer at Optio. Dan has been a big part of the...

210. Jens Levin, Founder & CEO of Sitoo – No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

In this episode, we’re joined by Jens Levin, Founder & CEO of Sitoo, the retail SaaS platform powering in-store experiences for leading brands across...

SaaSiest Community Member of the Week – Elin Filipp 🩷

This week’s SaaSiest Community member of the week is Elin Fillip, Chief People Officer at Puzzel. She is a true OG of the SaaSiest...

209. Elena Verna, Growth at Lovable – How to Grow When Everyone Can Copy Your Product

In this episode, we’re joined by Elena Verna, growth expert and currently leading growth at Lovable, one of the fastest-growing companies in tech. Elena...

Selling Trendlines, Not Just Revenue: A CEO’s Guide to Valuation

When founders pitch investors, they obsess over ARR, growth rate, and profit margins. But professional investors aren’t buying the number you’re showing them.They’re buying...

SaaSiest Community Member of the Week – Martin Kåver 🩷

This week’s SaaSiest Community member of the week is Martin Kåver, VP of Sales at Younium. Martin has been part of the SaaSiest community...

CEO Diary: How we Cut Enterprise Sales Cycle in Half While Tripling ACV

Every founder selling into the enterprise knows the pain: endless stakeholder loops, drawn-out security reviews, and months between verbal yes and signature. You celebrate...

208. Lisen Zethraeus, CMO at Stratsys – How to Make Your Experts the Face of Your Brand

In this episode, we’re joined by Lisen Zethraeus, CMO at Stratsys, to talk about how B2B SaaS companies can turn internal expertise into thought...

SaaSiest Community Member of the Week – Heta Pirttijärvi 🩷

This week’s SaaSiest Community member of the week is Heta Pirttijärvi, SVP Product at Sievo. Heta is a true SaaSiest superstar; she's been on...

The 3 Levers Behind Shopify’s Ecosystem Success: Reach, Frequency, and Yield

If there’s one thing Benjamin Lang, Head of Expansion for EMEA at Shopify, has learned—both as an operator and as an Olympic rower—it’s this: “No...

207. Adam Dorrell, CEO & Co-Founder of CustomerGauge – Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About

In this episode, we’re joined by Adam Dorrell, CEO & Co-Founder of CustomerGaige, for a candid conversation about one of the hardest founder transitions:...

SaaSiest Community Member of the Week – Rebecca Faurschou 🩷

This week’s SaaSiest Community member of the week is Rebecca Faurschou, Chief Commercial Officer at Omnidocs. Rebecca has been a key member of the...

The Global Scaling Playbook: Grow Across Borders and Lead in the AI-First Era

Every SaaS founder wants to go global. But scaling across borders is rarely a straight path. New markets look attractive on paper - until you...

206. Rahul Yadav, CEO of Paligo – The CEO Blueprint for High-Impact Executive Offsites

In this episode, we sit down with Rahul Yadav, CEO of Paligo, for a practical conversation on leadership alignment—and how to run executive offsites...

SaaSiest Community Member of the Week – Tim Hurst 🩷

This week’s SaaSiest Community member of the week is Tim Hurst, VP of Revenue Operations & Enablement at Funnel. All good things come in...

Beyond the EU directive: Transforming pay transparency into a retention engine

For C-suite leaders and founders across Europe, the next 18 months represent a critical pivot point. The EU Pay Transparency Directive isn't just another...

From Flatline to 35M ARR: How Lemlist Reignited Growth Without Raising a Cent

Lemlist is a bootstrapped B2B SaaS that hit a wall after racing from 1M to 14M ARR in two years with strong profitability. Then...

From Models to Systems: How AI Agents and Networked Organizations Will Redefine SaaS

Most SaaS companies still run like static machines. Markets do not. Buyers, data, and decision cycles shift weekly. AI compounds that gap: it’s easy...

SaaSiest Community Member of the Week – Karin Blomqvist 🩷

This week’s SaaSiest Community member of the week is Karin Blomqvist, VP of Product Management at Zensai. Karin is a 3-year veteran in the...

SaaSiest Community Member of the Week – Anders Holmberg 🩷

This week’s SaaSiest Community member of the week is Anders Holmberg, Chief Revenue Officer at Eletive. This is Anders fifth year in the SaaSiest...

Turn LinkedIn Into a Pipeline Engine: 5C System for Social Selling

Most teams are leaving money on the table on LinkedIn. Profiles read like business cards. Outbound feels like AI slop. Reps post once, hear...

205. Roeland Delrue, Co-Founder of Aikido Security – Why joining the buyer’s journey beats forcing MEDDICC-style sales processes

In this episode, we’re joined by Roeland Delrue, Co-founder of Aikido Security, the fast-growing application security platform that just became a unicorn in under...

Product-Market Fit in the Age of AI: How to Build the Right Product Faster

AI has rewritten the speed limits of software. Teams can ship prototypes in days, not months. Solo founders can launch startups and exit in...

204. Madhav Bhandari – VP Marketing, Storylane – How to Win in a World of 150,000 SaaS Tools: Pattern Interruption is your real mote

In this episode, we’re joined by Madhav Bhandari, VP Marketing at Storylane, the demo automation platform helping B2B teams show their product before prospects...

SaaSiest Community Member of the Week – Lisa Norlander 🩷

This week’s SaaSiest Community member of the week is Lisa Norlander, VP of Commercial Operations at BIMobject. Lisa is a three-year veteran in the...

The Balancing Act: How to keep Customer Success performing without burning out

Customer Success has become the growth engine of modern SaaS, but behind the scenes, too many teams are quietly burning out. CSMs are juggling...

SaaSiest Community Member of the Week – David Rejdemyhr 🩷

This week’s SaaSiest Community member of the week is David Rejdemyhr, Chief Technology Officer at Detectify. This year marks David's 4th anniversary as a...

Scaling Smarter: How to Drive Growth With Leaner Teams and Budgets

Budgets are flat or shrinking. Acquisition costs keep rising. Targets keep going up. That is the new normal for B2B marketing leaders. The instinct...

203. Kate Sygrove, Director of CS & Support, Mouseflow – Speak CFO: How CS Leaders Earn an Equal Seat at the Table

In this episode, we’re joined by Kate Sygrove, Director of Customer Success at Mouseflow, the SaaS platform for website behavioral analytics. Mouseflow is a...

Scaling Product From 1M to 50M ARR and Beyond

Every SaaS company dreams of scale. Few survive it.At 1 to 5 million ARR, teams thrive on chaos and instinct.At 10 to 20 million,...

SaaSiest Community Member of the Week – Jillian Als 🩷

This week’s SaaSiest Community member of the week is Jillian Als, Chief Marketing Officer at Dealfront. Many of you probably know Jillian already. She...

SaaSiest Community Member of the Week – Carl Frostgård 🩷

This week’s SaaSiest Community member of the week is Carl Frostgård, CPO and Founder of Oxceed. As a (soon-to-be) five-year veteran in the SaaSiest...

Product Marketing That Pays Off: How to Structure Launches for Revenue Growth

In SaaS, launches are rarely lost because of bad products. They fail because teams confuse product readiness with go-to-market readiness.Slides are done, features are...

202. Youssef Hounat, Head of Product, ComplianceWise – From Search Tool to Teammate: How Product Teams Should Really Use AI

In this episode, we’re joined by Youssef Hounat, product leader, ex-auditor, and (unexpectedly) freestyle-rap-ready builder of tools for accountants. He went from training at...

SaaSiest Community Member of the Week – Sofie Folkesson 🩷

This week’s SaaSiest Community member of the week is Sofie Folkesson, Operational Excellence Director at Position Green. Sofie has been a consecutive member of...

SaaS Finance Trends 2026: Key Predictions from 11 Industry Experts

Discover the top SaaS finance trends for 2026. CFOs and experts share unfiltered insights on AI, pricing, FP&A, GTM engineering, and the future of...

SaaSiest Community Member of the Week – Daniel Hagenfeldt 🩷

This week’s SaaSiest Community member of the week is Daniel Hagenfeldt, CEO & Founder of Spintr. Daniel is a five-year veteran of the SaaSiest...

The Culture Multiplier: How to Grow Teams, Trust, and Talent at Scale

Why culture is the hardest thing to scale Most SaaS founders obsess over scaling product and process. Few talk about scaling culture. Yet it’s often...

The Community-Led GTM: How to Build Trust, Traffic, and Growth.

For years, growth in SaaS followed the same path: SEO, ads, events, and outbound. It worked - until it didn’t. Algorithms changed. Ad costs rose. And...

SaaSiest Community Member of the Week – Lisen Zethraeus 🩷

This week’s SaaSiest Community member of the week is Lisen Zethraeus, CMO at Stratsys. It's hard to be SaaSier than Lisen, being a SaaSiest...

The real cost of not investing in a global HR platform.

Hiring beyond borders is no longer the exception. It’s how modern teams grow. In Europe, the trend is well underway. In the last six months...

6 CTOs share 18 tips for balancing innovation with technical debt

If you're interested in topics like this, you should join the SaaSiest CTO Network. Read more here: https://executive.saasiest.com/networks/engineering Technical debt has always been part of...

From Quota to Renewal: Building a Revenue Engine That Actually Works

When SaaS growth stalls, the problem is rarely demand. It’s usually friction inside the revenue engine.Deals sit idle in the pipeline. Teams chase bad-fit...

SaaSiest Community Member of the Week – Sune Kjærgård 🩷

This week’s SaaSiest Community member of the week is Sune Kjærgård, Chief Product and Technology Officer at UNIwise. We've known Sune for a long...

SaaSiest Community Member of the Week – Charlotta Persson 🩷

This week’s SaaSiest Community member of the week is Charlotta Persson, Head of Customer Success at Voyado. Charlotta has been a dedicated SaaSiest Community...

Competing for Capital in the Age of AI: What Investors Want Now

AI has shifted the ground under SaaS. Cloud tailwinds are fading, capital is selective, and AI native entrants are well funded. If your company...

33 predictions for how RevOps will evolve in the next 12–18 months, and how to prepare

If you're interested in topics like this, you should join the SaaSiest RevOps Network. Read more here: https://executive.saasiest.com/networks/revops RevOps is about to level up in...

201. Jeppe Schytte-Hansen, CEO, Omnidocs – Why 1+1 = 1.8 in M&A (Until It Suddenly Becomes 3)

In this episode, we’re joined by Jeppe Schytte-Hansen, CEO and Co-founder of Omnidocs, a SaaS company that’s moving fast: €22M+ in revenue, 1,500 customers,...

From SaaS to Data Company: Building Moats, Expansion, and New Revenue Streams!

The next frontier of SaaS: building trust at scale Every SaaS company claims to be data-driven. But few turn that data into a defensible advantage.According...

SaaSiest Community Member of the Week – Marcus Kallavus 🩷

This week’s SaaSiest Community member of the week is Marcus Kallavus, Head of Revenue at Messente. We first met Marcus at our SaaSiest Tallinn...

27 predictions for how the SDR role will evolve in 2026, and how to prepare

If you're interested in topics like this, you should join the SaaSiest SDR Leaders Network. Read more here: https://executive.saasiest.com/networks/sales-dev The SDR role is evolving...

200. Fabian Q. Veit, CEO, Make – 15× Revenue, 7× Team, Approaching 100m ARR: Inside Make.com’s Hypergrowth!

In this episode, we sit down with Fabian Veit, CEO of Make.com, to talk about what it really takes to scale not just one...

30 overlooked risks that SaaS companies should pay more attention to in 2026

If you're interested in topics like this, you should join the SaaSiest CIO Network. Read more here: https://executive.saasiest.com/networks/it AI is rewriting the risk map...

SaaSiest Community Member of the Week – Emelie Linheden 🩷

This week’s SaaSiest Community member of the week is someone many of you know well: Emelie Linheden, VP of Marketing at Younium. Emelie has...

199. Pieter Boon, Co-founder, ImpactPilot – From “Check-Ins” to Impact: How Google’s Playbook Is Transforming CS in B2B SaaS!

In this episode, we’re joined by Pieter Boon, Co-founder at ImpactPilot, the customer success intelligence platform built for HubSpot. Pieter shares how he’s helping...

One Size Fits None: Scaling Customer Success Without Losing the Human Touch

When your customer base triples, it’s easy to lose sight of what made people love you in the first place. That’s exactly where Teamleader found...

SaaSiest Community Member of the Week – Stefan Gustafsson 🩷

This week’s SaaSiest Community member of the week is Stefan Gustafsson, Chief Service Operations Officer at Hive Streaming. Stefan has been a member of...

93% of SaaS Companies Are Using AI Wrong — How the Top 7% Build Moats, Revenue, and Attention

Why most SaaS companies are missing the AI opportunity AI has moved from novelty to necessity, yet most SaaS teams are still layering it on...

198. Jakob Lilholm, Co-founder & CEO, Formalize – The S-Curve Bet: How to time product #2 before product #1 peaks?

In this episode, we’re joined by Jakob Lilholm, Co-founder & CEO at Formalize, the Danish-based compliance SaaS that went from a single-point whistleblowing tool...

When Operations Become Strategy: Scaling SaaS Growth Across Europe

Scaling SaaS in Europe: the real challenge Expanding a SaaS company across Europe looks simple on a strategy slide. But once execution starts, leaders face...

197. Rav Dhaliwal, Investor and Limited Partner, Crane – CS Meets Revenue: AI, Agents, and the New Customer Success

In this episode, we’re joined by Rav Dhaliwal, recovering software exec turned early-stage VC at Crane. A longtime CS leader and board-level advisor, Rav breaks...

SaaSiest Community Member of the Week – Alexandra Drottler 🩷

This week’s SaaSiest Community member of the week is Alexandra Drottler, Chief Operating Officer at Quickchannel. Alexandra has been with us for four consecutive...
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